When you’re involved in online marketing or run a business website, you will have undoubtedly heard about SEO. The term is used so frequently that it’s impossible to ignore. Rather confusingly, it tends to be referred to as if everyone already knows what it is, what it achieves, and how it can help your website. If you don’t know all there is to know about SEO, then you can find yourself rather stuck. If you find yourself left out in the cold by these conversations, then the answers to these frequently asked questions about SEO should help to put you back in the picture. Let’s jump in and get you the information that you need. What Is SEO? SEO stands for “search engine optimization”, which refers to the process of ensuring a website appears as high as possible in search engine … [Read more...] about SEO FAQ
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SEO tips to make your business app more discoverable
The old saying suggests that if you build it, they will come. But this doesn't necessarily ring true when it comes to designing a business app since success largely depends on attracting consumer attention and then giving them a reason to download your app. First things first -- there are apps aplenty, and getting the attention you need will take a deliberate and purposeful strategy. Consider, for instance, that as of March 2017 there were 2.8 million apps available to Android users and 2.2 million apps available to Apple users. So, successfully jockeying for attention is not a task for the faint of heart. Fortunately, however, you can use search engine optimization (SEO) to make your business app more discoverable. SEO is a method of boosting not only the quantity, but also the … [Read more...] about SEO tips to make your business app more discoverable
SEO Myths Everyone Should Forget In 2017
Like any responsible business owner, you’re probably well aware of the massive potential in SEO, and how it’s helped relatively unknown brands beat their big, bad competitors. Despite the massive prevalence of SEO, there are still a lot of harmful myths about it. Here are a few of the big ones you need forget in 2017… It’s All About the Keywords If anyone tells you that they’re an expert in SEO, but all they seem to know about is keyword optimisation, then I recommend taking everything else you hear from them with a pinch of salt! To someone with a very basic understanding of SEO, the concept can seem pretty simple. Attach a blog to your company website, do some keyword research, get the density right and let the customers flood in. I wish I could tell you things were still that … [Read more...] about SEO Myths Everyone Should Forget In 2017
