As a marketer or entrepreneur, you know how essential content marketing is. Content is the reason people follow and interact with you—and ultimately, why they do business with you. Content is an avenue for telling people about your products and services, yes, but it is also an opportunity to become more than a mere merchant to your customers. What if you could be a resource that kept consumers updated on industry trends and facts? What if you establish yourself as a thought leader in your field, so people turn to your opinions on new issues first? When people look at you as more than a means to an end, they are more likely to remain loyal when the need to purchase something does come around. How do you go about branding yourself in this way, though? It is difficult to keep your content … [Read more...] about 5 Pieces of Advice for Making Content People Want to See
Content Marketing
Content Revolution Creates 6 Exciting Job Opportunities
The statistics on how people consume content online, especially in the age group of 18 to 34, is revealing. According to the ‘American Press Institute’ the browsing habits of this group indicate that almost 45 percent follow upwards of five news topics at a time and about 86 percent involve themselves in exchanging views and opinions on the social media platforms. The importance of online content These statistics indicates what a big market content creation has already become. But, to think that all kinds of content get lapped up is a folly. It has to be, as some put it, ‘buzz-worthy’, meaning it should be scintillating enough to compel the browser to read on and not click to navigate to a different site. There is a flip side to this too. At times, even the best content in the … [Read more...] about Content Revolution Creates 6 Exciting Job Opportunities
3 Ways to Make Creative Content Anytime, Anywhere
Web development has become more personalized and responsive in recent years and marketing is moving in the same direction. The more quickly marketers can produce content, the more likely they’ll reach their intended buyer. But as any marketer knows, creating quality content and strategically distributing it requires a lot of time and often a lot of money. But did you know it doesn’t have to? There are new ways to capitalize on the movement of consistent content creation, without parting with your funds – or sanity. Jump on the ‘Live’ Trend You may have noticed that "live" images and videos are becoming more popular. It could be that the general population is tired of how overly produced many images and videos are, and love the idea of seeing them in their raw forms instead. Or … [Read more...] about 3 Ways to Make Creative Content Anytime, Anywhere