I now pronounce you Facebook and Buffer. Yeap! If you don’t know yet, Buffer has just announced their latest integration with Facebook right after their Android release. You can be sure that the iphone, linkedin and google+ integration will be out soon.
I remember when the first time @LeoWid contacted me through email and commented on this blog, he shared with me what he planned to achieve with buffer and shared a photo of it too. (YES Leo, i saved it and yes i remembered it)
What is Buffer
If you don’t know what buffer is, its a tool that allows you to easily schedule and share what you’ve read to tweet during peak hours in this case shared on Facebook.
Although I am friends with the team at buffer, I would still have to give them my unbiased review like what I did for Sprout Social
- You’ll be able to optimize your Facebook to post during peak hours based on algorithms from Buffer. (which is something most of us want). Most of us were able to do this on twitter easily but it was hard for Facebook. Social media is all about consistency and timing.
- Clean interface and easy to use. Easy to use if you’re new.
- Simple one click schedule.
- Analytics (I’ll update this soon)
- You’ll be giving buffer access to private informations such as Facebook chats. According to Leo, the information would be taken as part of their algorithm to determine to best time to post. I think some might have concerns about this. I know not everyone would want other people to get information about them flirting with others. 😉
The reason we ask for this type of permission is because we are building an algorithm that will determine the best times to post to Facebook. Having access to chat will be quite vital. – Leo shared at Bufferapp.com comments
- Image posted is not what I chose. For some reason they pulled the wrong image and used an image of someone who commented on my blog.
Should you use Buffer for Facebook?
If you’ve been wanting to optimize your Facebook then YES you should. As for the information given to buffer. I don’t think they would misuse any of the information.
Having said so, a great product is pointless without great people behind the brand. Buffer has a great team behind it and they will definitely be a startup to watch in 2012.
Have you tried buffer? Share your thoughts below.