With over 320 million users worldwide, Twitter is one of the most important sources of social media traffic. According to the latest stats, 46% of the users use it at least once a day, 74% of the people who follow small to medium-sized businesses do so to get product updates, and maybe the most crucial fact – 52% of the users say they have bought a product they first heard about on Twitter.
So, if you want to use Twitter to promote businesses, products, or services (like on marketplaces such as Bannerbit.com), you’ll need to get a lot of followers first, which is why today we’ll discuss a few free ways to reach that first milestone.
#1 Use hashtags like a pro
Although using hashtags may be tricky at the beginning, you’ll get used to them quite quickly. If you still have not managed to find a proper method to choose a hashtag, a tool like Hashtagify can help you find the trending hashtags in your particular niche.
Since they are easily searchable, new people can find your content even though they are not among your followers already. If your content is fresh, original, and on their taste, that will undoubtedly happen and thus increase your followers’ base.
For Twitter, in particular, using one to three hashtags will be enough. One of them should be a branded hashtag related to your business, and it will help you to track users engagement.
#2 Optimize your profile for new people
Your Twitter account is your online Identification Document, and if you don’t make a good first impression, you might end up losing potential followers. Add a clean profile picture, pin your best tweets to the top of your feed, add relevant industry keywords, add your location information, and try to be creative when writing the business’ bio (some humor can never hurt, on the contrary).
#3 Offer valuable information
Even though your Twitter account was build to promote and advertise a business or products of some kind, if all your tweets are related to that, new people won’t be that eager to follow you. Aggressive marketing on social media, when done too frequently, is one of the most frustrating things, so you need to take that into account.
Be a little bit diverse and combine advertising tweets with statistics, relevant information for your niche, and exciting things that you encounter and might seem attractive for your audience. By doing so, you won’t be just a marketing guy, but also a person that wants to provide value and not just wants to get their money.