Retail is a traditional and fast-growing industry that has attracted much attention in recent years. The level of competition in the market is becoming higher and higher. That is why reaching and engaging new customers is much more difficult. Most retailers resort to innovative solutions such as Mobile Applications. It is a very convenient implementation for businesses that facilitate trading and communicational processes.
Geniusee offers mobile app development services that will help your retail store improve its online shopping experience by integrating new revolutionary solutions. Our primary focus includes an individual approach and tailored implementations that allow us to ensure customer satisfaction and deliver high-quality user experiences for our clients. We prepared a concise guide with the main information and tips you should consider while developing a mobile application for retail.
10 Ten Features of Retail Apps That Will Benefit Your Business
1. In-app product preview
In a virtual store, customers can’t touch and examine the products. That is why they consider this purchase very risky and sometimes hesitate to buy. It is essential to encounter this fact and provide users with an in-app product preview. The product description and reviews will help customers make an informed decision about the purchase and not be disappointed.
2. Code Scanning For Additional Information
Implementing a barcode or QR code will help reduce the burden on consultants. This way, customers can easily find necessary information with little effort. Even if you do not have consultants now, it is reasonable to use this function to provide additional information about a product: a description, a price, posscoloursolors, the quantity of stock, reviews, etc.
3. Online Payment System
The application should allow customers not only to order online but also to pay for goods. It ensures a quick and secure payment process. Some shops implement mobile applications as online checkouts to help clients save time and not stand in a long queue. When the buyer is ready to buy and already has all desired goods in a basket, he can use the app to pay with his phone online by scanning the items in his shopping cart.
4. Loyalty Program
For retailers, attracting loyal customers is easier than engaging new ones. Level of service, high quality of goods, and communication can be crucial factors in creating a base of loyal buyers. A loyalty program will help build strong relationships with clients. The program can be based on ordinary discounts and accumulative cards. You can replace them with a mobile app to provide all the necessary details and control custombehaviouravior.
5. Geo-Pushes And Beacons
Geo-pushes and beacons can help you convince people to buy. Geolocation makes the distance between a customer and a retailer shorter. The application can send push notifications about discounts and special offers if the user is near the store, inviting him to enter. These promotions emphasize the limited time of possible purchase: “Only today” or “Product of the day.” It influences the buyer’s decision. Beacons, tiny sensors hidden throughout a room, send various signals to an application when a user enters a shop. The beacon will cause the application to display more details about the product or offer a discount if the customer stands in front of one item for a long period.
6. Feedback Collecting
Customers’ feedback can be promptly obtained through the application. Simply include the “talk with the seller” feature or the availability of a callback to do this (when the user leaves the number and the store calls back). Feedback enhances client loyalty to the business and shows your desire to improve the service.
7. Examining Users’ Habits
One more effective way to increase loyalty is to launch a branded app. It should not be aimed at sales; instead, it should be a useful app for customers to attract their attention and get to know them better. Nice examples are Nike Training Club and Nike Run Club workout apps. Applications gather user data and offer free personal training plans in exchange; this fosters brand loyalty as, for example, a user who enjoys the Nike application is more likely to buy workout apparel at the Nike store.
8. Customer traffic record
If you are an owner of a physical store, tracking the number of people going through your shop can be useful. GPS tools are used not only for attracting customers but also for indicating a customer flow. Relying on this data, retailers can improve or change their commercial strategy.
9. Delivery
The toughest time in retail history was the pandemic period. Sellers survive due to quick implementations of new technologies and approaches in trade. Delivery apps have become a convenient tool that allows customers to order from home. Nowadays, retailers use this feature to stay competitive and attract more clients.
10. Mobile Sales Assistant
To provide quality services, retailers should also count on the needs of employees to make their work more comfortable and facilitate daily processes. Sales assistants are usually very busy and tired of physical work. You can help them by launching a mobile app. It will provide customers with all the necessary information to find the desired products.
Mobile applications will help satisfy the needs of customers and set up communication. It increases sales for both online retailers and physical shops. By using data from mobile devices, retailers implement personalized approaches to convince clients to purchase. Applications facilitate communication between customers and retailers, make buyers loyal, provide information about products (prices, descriptions, and reviews), and help avoid long queues.