Stop spamming everyone on Twitter! You have a great product, a great start-up that can do wonders, a real prospect, now how do you promote that? Social media experts will tell you to post it on Twitter, and then millions of people will flood your new business. Of course if you’ve been on Twitter for a while, you know that it is not true. Now how about sending EVERYONE the same message? Asking them to take a look at your business? This is what happened to me today. It’s like holding a megaphone and shouting to everyone that passes you by, see me, see me! Visit my store! … [Read more...] about Stop spamming me with links to your business
Archives for May 2011
Twitter Influence – Which metrics matter?
This is a republished article from my Friday column at iStrategy where I answer questions from twitter users. Enjoy! What, in your opinion, is a better indication of influence: total of lists you're on, retweets, followers or other? from @rslaats. A: Thank you for the question. Influence is one of the most controversial topics on Twitter. In my honest opinion, I think there are various indicators of influence. There are some who judge influence purely on followers; others judge through the Klout score and there are even those who judge the ratio between following and followers. However, I feel that we should judge based on several factors, beginning with the Klout scores. Here is an example: … [Read more...] about Twitter Influence – Which metrics matter?
Sunday Coffee: Thoughts on influence and social media scalability
Due to my exams, I was not able to complete any interviews yet, but we’ll have more in the coming weeks from founders of great startups to businesses who are doing extremely well in groupon or group buys. As for today, I plan to sit back, relax, and enjoy my cup of coffee alone in my boxers (You don’t want to imagine how I look). However, this week’s Sunday Coffee would still include case studies which we all could learn from. I spent the entire day reading blog posts and watching some videos from various blogs. Two of those videos that got me thinking today were from Jeremiah Owyang (@jowyang) and Tom Webster (@webby2001). … [Read more...] about Sunday Coffee: Thoughts on influence and social media scalability