Warning…. rant ahead.. sorta..
Everyone wants to achieve greatness but how many of us are willing to put the work to be one step closer to it?
One of the common mistakes that most individuals or businesses do when they go on to social networking sites is thinking they are Seth Godin
Wouldn’t it be great to be like him? Seth Godin is NOT spending any time at all on social media but is seeing great results from it.
I mean how great will it be to simply push out a contest and see people sharing it immediately.
I don’t want to pop your bubble and I’m going to be brutally honest with you, the sad reality is it’s not that easy.
Every day I see businesses push out content after content, links after links, posts after posts without seeing any results or lack of engagement from it. But what’s the problem with these contents? It’s not quality content.
Even Facebook doesn’t want those rubbish on their network. I bet that is why they created Edgerank in the first place – an algorithm that highlights the pages you’ve engaged with before and decides who should be on your newsfeed based on the level of engagement.
Edgerank knows that if you don’t respond to them, it means that you’re not interested and therefore it won’t show it to you in the future.
The three pillars of success on social media.
To be able to achieve success on social media, I believe that there are at least three basic fundamentals. Most of you may be familiar with it and it really isn’t some big secret. The three pillars are:
I’m not here to tell you whether you should build audience or content first. I believe that it is like a chicken and egg situation, so I will say… build all three at once.
You’re not Seth. He doesn’t need to have engagement. That is because he has built an amazing network of influential people who are using social media from his New York Times bestseller books, his seminars, and his events. They do all the engagement and sharing for him.
We’re different. We all need to start from the bottom and work up to be a thought leader like Seth. YES, that involves you doing work…. lots of it.
If you don’t want to do it, then you might as well hire someone who is passionate in doing them for you and you can focus on what you’re great at.
Social media is like a conference
When you go to a conference, do you shout and talk about your products all the time?
Well if you do, I hope we don’t meet at any conferences…..
Social media is like a conference. Your likes and follows are like exchanging business cards. (sorta)
It doesn’t translate into immediate business straight away. Sure, you can get a million business cards, but if you aren’t following up, sharing your knowledge, networking with people. You get nothing.
You have to work at it. You need to talk start putting an effort to listen to people’s problems and show them how your products can help them. It takes a lot of time.
A solid network takes time to nurture …. <tweet this>
…. and so does building relationships on social media. Some people will want to know you, some won’t. Hey that’s life.
Don’t focus too much on those who won’t, but focus on those who will. That is something I truly believe in.
People always say “relationship is key” in social media. Why? That is because you need to gain their trusts if you want them read, share your content, or buy from you.
Here is a quote from an amazing man.
The more people trust you, the more they buy from you.’’
So…. Stop being an ‘askhole’. An ‘askhole’ is a person who keeps asking but isn’t giving. We have plenty of them already. Start by giving and not asking.
If you’re new…
Start by building the three pillars I mentioned earlier. Start by joining twitter chats, guest posting, engaging with people, networking with at least five new people a day, commenting on blogs (comment on mine too), share other people’s post, compliment someone and really mean it.
What I am trying to say is, social media essentially takes a lot lot lot lot lot of time and effort. We have to put in the time and effort before reaping its rewards.