Figuring out what to tweet can certainly be tricky. A lot of people make the mistake by going straight for the sell. Which is to me the worst method as people will see them as a spammer. Its harder for smaller business owners as people don’t know who they are compared to a giants like @starbucks and @dell
So what should you tweet?
1. Personal Tweets
Personal messages works, they are about you and your personal life, however make sure that you don’t tweet the entire day about what you do. People might tune off their ears if what they hear is about you eating cereals for breakfast everyday. However share things that let people get to know you a little better.
No matter what people say, retweet works! You should retweet what you feel is interesting to you and your readers. Before retweet think about how it can benefit your followers. Here is an example by @sydneycafes retweeting about organic food as they are in the food business.
Engagement is NOT optional anymore. You should always reply whenever you can. People don’t like getting ignored especially if it is something to do with your company or a question. Here is a reply by @emersonsalon to their followers.
4. Questions/Participation Tweets
Want recommendations? Or want people to interact more? Try asking questions to get more interaction on twitter. Interaction is always a great tweet as it is a two way conversation. Here is by great example by @sydneycafes
5. Business related Tweets
It’s okay to send tweets about your company, after all you want to get some leads right? If you built a great relationship with your followers you can post tweets about your business. However make sure you maintain a ratio of 1:>10. This means whenever you send out a tweet about your business, make sure that there are 10 tweets that are engagement and with your followers. Here is one great tweet by @emersonsalon
6. Miscellaneous Tweets
You can send out quotes that inspire you, or whatever you find interesting. Quotes works as well because it is easy to connect with your followers with quotes. Facts about your niche works too. Try it.
7. Something FUN that helps to know more about your business
You can also tweet a twitpic of your business. If you’re in the cafe business why not tweet a picture of your daily specials? You can also tweet a video on how to prepare a simple dish that customers can do at their homes. Perhaps even tweeting the “daily photo” of your customers on twitter. People will love that as they are in that photo and they will share with their friends.
So there you go, seven types of tweets for small business owners. If you know more, why don’t you share with us?
photo credit: examiner