Thanks to the rising popularity of vaping and the growing needs of vapers around the globe, it’s no surprise that a growing number of companies have entered the vape industry. From e-juice creators to companies that create starter kits, the vape industry continues to expand. If you’re looking to join the industry, you may not know where to start in order to get the visibility you need to success.
These days it takes more than selling the best vape mods of 2018 to draw in customers. Here are 5 must-follow tips for successfully marketing your vape company.
1. Have Brand Ambassadors
Since the vape industry is so saturated, one of the first things you’ll want to do as a newcomer is to hire brand ambassadors. By hiring people who are passionate about vaping and the products you sell, you’re able to better marketing to and communicate with potential customers.
Take the time to find people who genuinely support your brand and products. This can start internally with employees who are enthusiastic about vaping, but it’s also important to focus on prospects external to your company.
Take a look at your regular patrons and see if any of them are willing to become brand ambassadors.
2. Create Video Content
Text-based content like blogs and news articles are nice, but there’s nothing more enticing than video content. If you’re like most vape enthusiasts, you too have spent hours on YouTube watching reviews and scrolling through videos of awesome vape tricks. To get in on the video action, have someone on your team create weekly videos. You can do product reviews, new product alerts, or even an FAQ session to draw in traffic.
Unable to make your own videos? This is where brand ambassadors and social media influencers come into play. These people typically just want free products in return for video-based reviews, a cost that’s well worth the reach and views that video content receives.
3. Rotate Fresh Products
The vape industry is fast-moving, which means your shop must continuously offer the latest and greatest products. From e-juice to mods and every accessory in between, you must stay in the know with the latest and hottest vape product releases.
To draw attention to these products, offer a “new arrivals” along with a “hot products” section in your store. This works for both physical shops and online stores. By separating out these items, customers can conveniently browse these products and hopefully make a sale.
You may also want to consider sending our weekly emails that lists the newest products that have been added to your inventory. This is just another way to keep customers in the know about recently added and upcoming products.
4. Embrace Social Media
No matter if you have a physical vape store or run an online shop, it’s important that your company has a social media presence. Facebook, Instagram, and Twitter are more than just channels for socializing online.
These days consumers use social media to connect with brands, read reviews, and to share their thoughts about a product. The key to being successful on social media is to engage.
Boost your social media presence by staying active. This requires much more than setting up a page and posting a few pictures. To make your social media presence worthwhile:
- Post informative content
- Share information about your company
- Announce new product additions
- Create customer polls
- Offer giveaways
You’ll also want to join local and global vape groups to get your name out there. The more effort you put into social media marketing, the more you’ll get out of it.
5. Get Reviews
Reviews play a huge role for consumers when they determine whether or not a vape product is worth purchasing. These days there are all sorts of vape review websites such as Vaping360 and and Ecigopedia. By getting positive reviews on these sites, customers will associate your company name as one that’s trusted and authoritative.
Since it can be hard to get recognition on the prominent vape review sites, ask your friends and customers to write reviews on other popular websites like BBB, Yelp, Bing, Google, and more.
As you start to get positive reviews in these locations along with online visibility, you’re likely to eventually have your products or store reviewed on a well-known vape review site.
Like many industries, the vape industry continues to have new players each day. While competition is a good thing, you’ll need to do your part to make your company stand out in the crowd. If you want your company to be a success, be sure to follow these 5 tips to best market your brand.
Are there any methods you have found helpful for marketing your vape company? Leave us a comment with your best tips in the section below.