istrategy conference

How would you like to receive a personal note when you check into the hotel or receive a gift and a personal note because you tweeted the hotel? That is what Four Seasons Hotel did. How would you like to receive personal gifts from a company, because you tweeted something? That is what KLM did Can you imagine flying back to your home, missing the eve of Christmas, and when you came down to collect your luggage, presents with you name on it comes out? That is what a Spanair did. … [Read more...] about Adding the Personal Touch in Marketing