It's Friday, Friday, gotta get down on Friday, everybody's lookin' forward to the weekend, weekend. Wait… who sang that again? Erm... Once again its Friday and we have another Focus Friday segment where we look at how businesses are using social media today. One that caught my attention was Ben and Jerry’s World Fair Trade Day Campaign. What is fair trade you ask? Fair trade is a movement that helps producers and consumers get a better deal or better trading. This helps producers to improve their live and helps to reduce poverty. … [Read more...] about Donate your unused twitter characters and help raise awareness