Starbucks has unveiled a new logo today. As you can see they remove the most important word in their logo… COFFEE. It is a bold move changing the logo after what had happened to GAP logo. GAP decided to change their logo and people went nuts. Soon after that they implemented back their old logo.
Here is a illustrated history of Starbucks logo.
Found a video that I would like to share.
According to Howard Schultz, Starbucks president and CEO
“we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.”
I agree. Here is why.
1) Thinking Global
I actually posted the logo on my Facebook account asking my friend on facebook their opinion. John Davies mentions that Starbucks new logo is brilliant because they were thinking globally and that Starbuck is thinking about their non English market. I agree with John. Starbuck has a huge market, especially in Japan.
2) Product Diversification
Starbucks started out selling coffee, but they have diversified into different products and drinks like Green Tea Frappe, tea, etc. Starbucks is not just about coffee anymore. Like what the president and CEO of starbucks, Howard Schultz said, it allows them to think beyond coffee.
3) Get people talking
What a great way to spread your brand? Get people talking about your brand? There are so many people talking about their brand not just on twitter but on Facebook and blogs (like this post). After all it is free worth of mouth marketing. If you do a twitter search you can actually get mix reviews about the new logo. It takes a while to get used to the new logo, just like how it took me to like the new twitter.
Do I like the new twitter? YES! Do I like Starbucks new logo? YES! I think its simple and brilliant.