The old saying suggests that if you build it, they will come. But this doesn’t necessarily ring true when it comes to designing a business app since success largely depends on attracting consumer attention and then giving them a reason to download your app.
First things first — there are apps aplenty, and getting the attention you need will take a deliberate and purposeful strategy. Consider, for instance, that as of March 2017 there were 2.8 million apps available to Android users and 2.2 million apps available to Apple users. So, successfully jockeying for attention is not a task for the faint of heart. Fortunately, however, you can use search engine optimization (SEO) to make your business app more discoverable.
SEO is a method of boosting not only the quantity, but also the quality of website traffic courtesy of organic search engine results. Search engines employ virtual crawlers that scour the World Wide Web and collect data pertaining to all the information they come upon on the Internet. When the crawlers find information, they return to their corresponding search engines and construct an index. Next, the index is paired with an algorithm that seeks to match the collected data with queries entered into the search engine by users. As it turns out, SEO is becoming more important in the business app segment as companies seek more downloads.
In order to chart a successful course that leads to making your business more discoverable, read on to learn about mobile app rankings, how they work, and how to boost your app rankings with SEO.
Mobile App Rankings
SEO is important, but so, too, is app store optimization (ASO). With the plethora of apps available today, it’s important to consider mobile app rankings in order to know both what they are and how to obtain the highest ranking you can for your business app. It goes without saying that the higher up your are in the rankings, the more likely your business app will be successful.
How They Work
There are a number of factors that will combine to determine your mobile app ranking. One rule of thumb, for instance, is that you require around 5,000 to 10,000 downloads within a relatively short time frame before your business app can become a ranked app. Of course, you’ll need to employ various strategies — such as SEO, email marketing, or pay-per click campaigns — before you can put yourself in a position to achieve enough downloads for a ranking. Of course, you can’t rest on your laurels. As soon as your efforts start to bear fruit, the real work will begin since you’ll need to maintain a certain level of downloads per month to maintain a respectable ranking. Another point to remember is the need for suitable screenshots since a picture really is sometimes worth a thousand words. Be selective about the pics you choose on your app download page. It’s best to have them accurately reflect the description you’ve provided to describe your app. Good reviews also won’t hurt to boost your app ranking — after all word of mouth is the best form of advertising.
How to Boost Ranking with SEO
The first step when considering an SEO strategy for your business app is to set up either a microsite or a landing page to support your business app, and be sure that this site or page is optimized to work cross-platform so that it can be viewed on smartphones, tablets, and other mobile devices. Here are some specific SEO tips:
Keyword Strategy with Latent Semantic Indexing: It’s vitally important that you incorporate an LSI keyword strategy for the landing page or microsite you create for your business app. In a nutshell, LSI keywords refer to important keywords connected to the keyword you input into search engines to find what you’re looking for. On-page optimization containing suitable keywords on your microsite or landing page is needed in order for search engines to ascertain which keywords they should rank your site for. Your SEO strategy should include Google as it is the world’s most popular web browser. Also note that the more LSI keywords you use, the better your microsite or landing page will rank. If you want to find LSI keywords related to your primary keyword, you can conduct a Google search as well as use tools like SEOPressor.
Construct Backlinks: Your SEO strategy should include building backlinks to your microsite or landing page since this will boost the search ranking. In other words, your search listings ranking will be higher the more that reputable websites link to your microsite or landing page.
App Indexing: App indexing will permit crawlers to index your business app courtesy of deep links. In order for this to work, your business app content must have a corresponding microsite or landing page. App indexing will allow people to click on search results on search engines to access business apps in app stores.
If you follow these tips, you’ll definitely be able to make your business app more discoverable in a crowded marketplace of millions of apps of every description. SEO and ASO are of the utmost importance if your goal is to get your app onto a critical mass of mobile devices, so it’s important that you devise a gameplan that increases your odds of success.