Twitter 101: Everything You Need to Know about Twitter Marketing

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When I started using twitter 3 years ago, I was using it for personal reasons until I saw the potential of how it could be used to connect with others on a personal as well as professional level.
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The ugly side of social media

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Chinese philosopher believes in the concept of yin-yang which means “shadow and light”. The concept discusses about the natural balance of the world, that shadow can’t exist without light which means that for every positive there is a negative.
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If I could start Twitter all over again, what would I have done differently?

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I’ve been using twitter for over 3 and a half years now..

Looking back and reminiscing at the “old times”, I’ve seen how much Twitter had changed and how it had helped to propel me in business.

I can’t help but to look back and think what I would have done differently if Twitter somehow loses all of their data and I had to start it all over again.
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How to: Find out when is your best time to tweet on twitter

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This is one of my posts originally published on iStrategy Conference, for more original post, head to their blog.

Brands and businesses use Twitter to gain visibility, brand awareness, increase sales, and ultimately drive traffic to their blog or website.

To do this, brands must first think of how to make their tweets visible to their audience.

One important factor to consider when it comes to tweeting is timing. To increase the Click-Through-Rate (CTR) of your articles or links, you need to be tweeting at the optimal time and not when people are asleep or having a busy day at work.
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Does Your Social Media Strategy Cover All Your Accounts?

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Social media has reached the point where simply managing a Facebook and Twitter account is not adequate for an effective social content strategy. The emergence of a number of dynamic social media sites over the past decade, and the need for businesses to embrace these profitable platforms, now requires business owners to develop a strategy that can effectively combine and make use of all of their social media accounts.

This may be easier said than done, however, as doing so will require tackling some complex issues, including coordinated promotion across platforms and developing efficient internal workflow plans. But the effort is necessary to maximize your company’s content potential across platforms such as Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. And don’t forget your industry-related social sites.
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5 Strategies for Using Twitter Effectively

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This post originally appeared on the iStrategy blog where I contribute regularly articles about leveraging social media and technology for small businesses. Subscribe to their blog for more great articles. 

Can you imagine that just a few years ago Twitter didn’t exist (I won’t “exist” too)? Today the phrase “follow us” or ”follow me” is commonly used everywhere – on the news, radio, on ads and more. And let’s not forget #hashtags that appear on TV shows like X-Factor so that viewers can easily follow the conversations.
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Get Slightly Famous Using Press Releases

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This is a guest post from Spencer Mitchell from SurveySpencer.com. I commented on one of his guest post previously and he agreed to contribute a post here. 

Press releases have all the goodies that internet marketers adore rolled into one package:

Brand exposure? Yup.

Laser-targeted traffic? Oh yeah.
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In the short term, QUANTITY BEATS QUALITY in social media

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Yes, you read the title right. QUANTITY beats quality in social media hands down… at least for the short term.

Before you crack your knuckles and get ready to go onto a brawl with me, telling me how wrong I am. Read on.

We have all heard the phrase “Social Media is About Quality, Not Quantity.”

I know that it’s better to have 1000 crazy fans who adore YOU rather than 10,000 followers who don’t give a crap about YOU.

But let’s see, what do the two groups of people have in common with each other?
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How to: Find advertisers for your blog

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How do you find advertisers for your blog? If you’ve been spending a lot of time on the web, I’m sure you’ve stumbled across Gary Vaynerchuk aka @GaryVee on Twitter. Gary is not only the founder of a VERY successful show on the web (Wine Library tv) but he is also the author of Crush It and Thank you Economy (one of my favourite books). If you’ve heard of him you’ll probably also know that he’ll buy the NY Jets one day! :)

When I first saw him on Youtube, he immediately caught my attention. I like how genuinely passionate he is, and not only is he exceptional in what he does, but his honesty meant that his gutsy attitude and personality might have made some people upset. But does he care? Nope. Not one bit.
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Marketing Battle: Seth Godin vs. Guy Kawasaki

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Float like butterfly, sting like a bee!

Are you ready to rummmmbleeeeee? On one corner we have Seth Godin, on the other corner we have Guy Kawasaki.

If you don’t know who they are, you’ve probably been living in a cave or you just got out of prison.

I  have the utmost respect for both Seth Godin and Guy Kawasaki, I’ve read both of their books and gain so much knowledge from them. Both of them have different approach when it comes to “marketing” and I doubt they can be compared.

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