This is a guest contribution by Alice Jackson from DesignHill. Creating a WordPress website for your business can be fun but it can turn frustrating if you find that there is no traffic to your website. As ultimately, this would imply that there are not many takers of your writing or services. It is a situation similar to writing books that keep lying on the shelves with no one even looking at them. But where did you go wrong? I mean, I am sure you must have thought a hundred times before finalising your WordPress theme, the name of your site, business logos etc and worked hard in shaping your dream of having a website into a reality. But there must be something missing that your site did not generate traffic. If you're wondering how to get traffic to your site but don't know … [Read more...] about Tips to Drive More Traffic to Your WordPress Website in 2017
This is a guest contribution by Nick Rojas If you work in digital marketing, you already understand the challenges of keeping up with new technology. Other mediums are less subject to sudden changes, whereas the digital sphere is constantly undergoing new revisions. This makes it important for digital marketers to embrace new trends thoroughly if they want to stay competitive. Chief among such trends in 2017 is AI, which has more practical applications than ever before. Using AI for Your Business Artificial Intelligence used to be regarded as a pretty far-our concept, but it’s real and it’s here. Furthermore, smart marketing professionals recommend using AI for customer service, sales, and branding. One of the most flexible and powerful tools for achieving these aims is the chatbot. … [Read more...] about Why Marketers Need To Bring AI into their Digital Marketing Strategy
Even with all the clever analytics tools and marketing tricks we have access to these days, there’s still a lot of room for one of the oldest forms of marketing known to man: word of mouth. Simply getting people talking about your brand, whether it’s while they’re chatting with friends or posting on social media, is a great way to raise awareness and hook more prospects. Here are a few effective ways to stimulate word of mouth marketing… Provide a Great Service The first thing to look at when you want to get people talking about your company is… well, the company! Take a step back and ask yourself a few questions about your business as it stands today. Do you provide above-average products? What about your customer service and support? Try to put yourself in your … [Read more...] about Get People Talking About Your Brand!
This is a guest contribution by Nick Rojas In 2015, more people used mobile devices than desktop computers to check their emails. In fact, 53% of emails were opened on mobile devices, and this number has probably increased over the last two years. Why? People tend to use desktop computers while at work, but the U.S. workforce is going mobile. More people are beginning to work remotely from home or a co-working space, which means they rely on either their laptops, tablets, or smartphones to keep them connected. What does this mean for marketers? If you’re creating an email marketing campaign, it’s crucial that you consider how the email will look and how effective it will be on mobile devices. Here are some tips to help you master the art of mobile-friendly email marketing … [Read more...] about How To Master Mobile Friendly Email Marketing Campaigns
Owning a website is like owning a piece of virtual reality, while the hosting provider is like the street your little shop is on. Every one of the hosting companies out there boasts having the same features: 99.98% uptime, fast and superior customer service, unlimited storage and traffic, unlimited email addresses, and unlimited everything else. It’s no wonder it can be hard to tell which hosting company is worth their salt and which one should be avoided like the plague. Let’s clear something up from the onset - not all providers are created equal, just like all sites aren’t created equal. This is why there are helpful articles about how to choose the correct hosting provider plastered all over the web. Each person’s needs are quite different, and while there are a lot of overlaps; … [Read more...] about 7 Warning Signs That Show You Need to Switch Hosting Companies
In traditional office workplaces in the past, keeping track of attendance was as simple as punch-in and punch-out systems. This has become much more difficult in today’s working world where employees work different schedules and managers can’t be in the office at all times. Managers often have trouble delegating tasks and monitoring employees whilst simultaneously working towards a company's growth. However, there are several methods, tools, and services available to assist managers in all industries, regardless of their line of work. Fingerprint Scanners, FOB Systems and Card Scanners If you have workers who split their time between their home offices and at work, consider a few options; fingerprint scanners, FOB key card systems, and card scanners are some of the most popular … [Read more...] about How Managers Can Monitor Their Team When Working Remotely