We all know that the design of an ecommerce website is half of the reason why we end up buying. For whatever reason, we humans just love things that look, well, beautiful.
Since so many of us are now trying our hand in the world of ecommerce, it’s worth having a quick look at some of the websites that got it right. It’s not just about offering value for money anymore; it seems as if consumers value the site itself looking pretty. This preference has opened up a whole new world of design agencies and develops whose sole purpose is to make the online experience as artistic and as fluent as possible. It turns out that the websites that look the most beautiful are also deemed the most trustworthy.
If you’re planning on revamping your own site, you’ll need to get Magento enterprise developers on board to streamline your checkout process and integrate all of your new artwork. It’s by no means an easy task, but once you’ve got it sorted, you’ll reap the rewards, just like these companies did.
1. Natural Force Nutrition
Natural Force Nutrition is a brand of organic training supplements that wants to push its “Paleo” products on the fitness community. They found that there was a hole in the market since nobody else seemed to be catering to people who wanted organic-certified supplements to go along with their organic diet. The product stack is relatively straightforward to navigate. Products are split up into different groups, depending on the application. It’s all presented in a very Earthy, basic way, designed to emphasise the fact that the products are “natural.”
Ugmonk sells clothes, leather accessories and mousepads. The entire site has a very minimalist feel and is designed to cater for all your needs, from fashion to what you carry when you go out. Every product is displayed in a uniform way, and the transition from the product page to the checkout is surprisingly seamless for a company that sells so few lines. This is certainly a premium brand: there’s no fancy artwork, just a simple presentation of the products and an email newsletter sign up option down at the bottom of the website.
Article is a clothes website based in Cincinnati dedicated to smart-casual for men. Here you can find a bunch of new clothes, as well as brands like Mollusk. Like Ugmonk, it presents itself as simply as it can, despite the fact that there’s a lot of different products here. One of the standouts of the site is how quickly everything loads when you click. Finding the perfect jacket or bottoms takes mere seconds, thanks to some clever implementation of software.
4. Pure Fix Cycles
Pure Fix Cycles decided a few years ago that they wanted to build cheap bikes for college students. They realised that they could slash the costs of bikes, but maintain the quality, by making all their models single speed and cutting out stores. As a result, they went online and never looked back. Their site has its own carefree style, with funky cartoon artwork as well as intuitive menus.