Disclosure: I won two copies of the Now Revolution Book which was sent to me. Thanks for picking me as one of the 75 people. One copy will be given away. Continue reading.
I received the book last Friday; I was extremely happy and quickly dove into the book straight away and finished it today.
When I started reading the now revolution starting in Shift 1 (One of the seven shifts), I was actually thinking where the book is going because it’s actually talking about the people in a company and their behaviors. I read it, and I was like… alright… AND?
After I continued reading to the Ritz Carlton case study everything started to make sense. Then it went into Shift 2 where the book was about the culture, the team and the skill sets where everyone has their role and is a representative of the company. Shift 2 got even more interesting with the case study of @thinkgeek.
At Shift 3, the book talked more about the roles of a department and how the team can play a role in social media as it is not only for the marketers. Shift 3 also talked about how important establishing guidelines are.
Shift 4 onward were even more interesting! But I don’t want to spoil the content of the book. When I read shift 3 it hit me where the authors of the book Jay Baer and Amber Naslund were heading. The now revolution is not just about the how to use social media for business or how to make millions of dollars for social media (sorry its not), but the now revolution is about REVOLUTIONIZING your company and making it social INSIDE-OUT.
We’re wrong to think if it’s just about humanizing the business. It’s about humanizing the company and getting people in the company to participate and making them feel that they are a part of the company as well.
What I love about the book:
1) Information Flow
I love the flow of information. Jay and Amber gave the readers a good flow of information, as well as advices and clever graphical representations. There were also little tips boxes to fix the puzzle or give you more of an idea if you don’t understand the content. All to keep the information flow smooth.
2) Case studies
After the little box tip, there are case studies to give an idea of how companies are doing it. This gives you a better picture of how to implement the idea.
3) Summary or little check box
I really like the summary because I am then able to come up with what I like to call a ‘check box’ where I am able to “tick” the points that were written to make sure that I am going towards the right direction (you can’t tick the boxes since…there are no boxes for you to tick… but I like to draw or underline in the book)
Question is, is this book for YOU?
I have a few questions to ask you first:
1) Do you have a business or want to have a business in the future?
2) Are you working in a company that might start using social media soon?
3) Do you want to humanize your business?
5) Don’t understand what an ROI is or know how to measure ROI?
If you say YES to all FOUR questions. Get this book. This is one of the books which are a must read for businesses. I wouldn’t say it’s the best book of 2011, since it’s only February, but it’s definitely a book I would keep for future references.
Good news is! I will be giving the extra copy away of the Now Revolution Book! FOR FREE!! Sent to your door step, all you need to do is tell me what social means to you, your business or your company?
Just comment below. Results will announced on the 23rd of February.