The notion that is marketing in the modern age is a complex state of affairs. If you are a small company that is trying to get your slice of the pie, the chances are that there are so many others too that are clamoring for their fair share, and so it is really difficult to stand out. What is the answer? Being bold is one strategy that can pay off in spades because having the nobility to stand out and go against the grain is a sure-fire way to get you noticed. So what can you do to get yourself noticed?
Make An Event Of Your Business
Instead of just making an appearance at a trade show, why don’t you make a live event to showcase your business talents? Having a fun day for all the family, or a mini festival with entertainment and a massive spectacle, using the latest tech to give the event an interactive approach and using big vinyl banners to add swathes of color. Making a big impression is what will help you to stick in people’s minds, and instead of a small business card, bringing the circus to town will definitely help. With an event that is like a mini festival, you can create little souvenirs for people to take away or little personalized trinkets, they are all ways to get your branding in the pocket of potential customers.
Create A Clip That Stands Out
Everyone makes videos, from vloggers to small independent companies hoping to make their millions by doing a web series, but what can you do to get yourself nudged in between these people? The web seems to still be a place for lolcats and baby memes, which is one aspect of getting yourself seen, but what about thinking further outside the box? Do you want to create a music video, can you create an interactive game? The possibilities for the YouTube generation are endless.
Do A Podcast
A very popular approach with very little cost, making a podcast is a wonderful way to get people talking about you, and it is done by you talking, at length, for an hour a week. The tricky notion in business is that you need to acquire custom, and with people that listen to a business podcast, they may tend to fall into the self-employed, freelance business owners, just like you. So the other option is to guest on other podcasts or to sponsor podcasts that have audiences you want your product to get to.
Create A Smartphone App
Playing the platform game, i.e. getting yourself as widespread as you possibly can is a mammoth task, and creating an app is one very popular way to get yourself across to people. Pokemon Go or Clash Of Clans have cornered the gaming market, so what can you do to get your business in the minds of your potential customers? The great thing about an app is that it can be almost anything, so if you are selling musical instruments to learners, creating a musical guessing game is an idea, but you’re the genius, so go and create!