Betting against digital marketing is about as wise as betting against Mayweather. Yes, your heart sort of wants something less convoluted to crop up and replace this fickle world of online advertising, but you know deep down in your heart that this area of marketing is just getting warmed up. Yeah, digital marketing is huge, but it is still just the beginning of its journey.
That is why it is so important to not just bet on it but get ahead by knowing what the next big trends are. That is the best way to strike a nerve with your potential customers and keep ahead of the game, by which we mean your competitors.
Obviously, we‘re not the kind of people to tell you this and leave you to figure out what the trends are on your own because that would show poor form by us. So, to keep your business blossoming and your cash register ticking over, we have compiled a list of marketing trends you should definitely pay attention to.
The Dominance Of Video Will Continue
Video advertising in the digital world is nothing new, but it is definitely on the cusp of something much bigger. On the one hand, you have social media giants like Facebook, Instagram, and Twitter all tussling to be crowned live-video king. This is going to be big, which is why you latch onto it now and even consider using video production crews to boost your broadcasts. Outside of social media, however, Google is making noise with its in-SERP video advertising. This feeds the belief that a) video ads are still connecting and b) the variety of video ads is about to widen.
Mobile Madness Is Not Going To Slow Up
If you have not got a mobile website then you’ll find that you have probably been phased out by the likes of Google and Bing. This is because handheld devices are driving away desktops. People just don’t use anything but their phones (and tablets), which is why your money should be put on mobile-focused digital marketing. As a starting point, it is time to up your mobile search abilities and your mobile optimization.
Native Apps Will Become Mainstream
84% of consumers said they would prefer to use a native app than a business’ mobile website. Why? Simple. A dedicated app offers a far cleaner user experience because they are much more intuitive and accessible. It isn’t just about the user, though. An app allows you to analyze more big data than a website, while also utilizing strategies such as push notifications. So, as a marketing tool, going down the native app route is definitely something you should start looking at sooner rather than later.
Wearable Technology And The Internet Of Things
It started with Apple bringing out their iWatch and the news of Google Glass hitting the shelves, and has spiraled into companies incentivizing the use of a Fitbit and Snapchat offering sunglasses that record. So, yeah, we can safely say that wearable technology is going to be a big trend. What this means from a marketing standpoint is this: the gap between digital marketing and real-world marketing can be closed through the use of wearable technology.