Earning a passive income requires you to always be on the lookout for new niches that can potentially be financially lucrative.
Even once you have a system in place that works consistently, new opportunities need to be discovered, then tried and tested in different ways.
Do you currently have any business ventures that tap into the criminal justice industry? If not, you should absolutely learn why the same people pursuing criminal justice masters programs are a great target audience.
You also have consumers who essentially have no direction, and they’re going to feel most comfortable in an environment that takes a very elementary approach. If you want a new niche to market in that you can safely and steadily profit from, check out these five ways that you can market to member of the criminal justice field.
1. Advertising Law Firms
Provide your audience with clear and factually correct information on their most heavily asked questions. They don’t want to know what laws may change in the future, nor are they really that interested in legal opinions. People that are having legal issues, need guidance and are not yet ready to hire a lawyer or even know what type of legal expert they need are going to trust the opinions of legal bloggers, news writers and social media marketers. Others in this niche have found that marketing one particular area of the law can bring in the best results.
2. Affiliate Marketing Background Search Companies
How many times have you used the web yourself to find specific information on a new acquaintance, or even someone you have known for years? Background search companies can pull up information on a person’s address, telephone number, employment, criminal history, relatives, and increasingly, social media activity, within minutes. Market a company that provides comprehensive background search information on a subscription basis, and you will increase your profits further.
3. Tutoring for Criminal Justice Students
You may already be informed about the tutoring niche and know that subjects like math and English are quite popular. Students taking a criminal justice program online are also a part of the market of students looking for help on the web. Explain what they can expect to get from professional tutoring, highlight the features that they will have access to when participating in an online session and see your business grow.
4. Bail Bonds
When a person gets arrested and they require bond to be released, their friends and relatives go to bail bonds companies that have an established history. Find what kinds of local searches bail bonds customers might be looking for, then present a comprehensive guide that outlines the process. People needing to secure bail bonds want the process to be completed quickly, so it is best that you try to prepare them ahead of time.
5. Legal Guides and Digital Products
Perhaps you really enjoy crime novels and know that you would enjoy working in criminal justice, but you’re not interested in becoming a police officer or an attorney. Maybe you even know that you need to make a decision about your future soon. If you want to get information on criminal justice careers, where do you turn? As a marketer looking for ways to appeal to new customer groups, producing digital products is enormous. All you have to do is complete the research and package what you have learned into a good digital product that is regularly updated.
There is enough variety in the criminal justice industry for you to be able to narrow down your audience with ease. If you can do well in other niches, getting into criminal justice won’t be particularly challenging for you at all. Prepare to spend much of your time learning about the people that make up this field and prepare a marketing strategy with staying power.