Likeable Social Media book review by @DaveKerpen
Disclaimer: Dave Kerpen is a personal friend of mine whom I’ve got connected to thanks to social media.
I finally sat down on my butt and finished Dave Kerpen’s The Likeable Book. From the front cover it says that it will teach you how to delight your customers and create an irresistible brand. I’m sure you’ll be thinking, with so many books out there, do you need to read another social media book? One thing for sure is that this book is different and I would definitely recommend you to grab this book.
No, it’s not because I know Dave or Dave paid me to say this. (but I wouldn’t mind if that were to happen, kidding)
So many books out there concentrate on what you should do on Facebook or the tools you should use, a lot of books out there will tell you what to do, but not many goes deep into HOW TO actually do it. There are also not many books that teach you the value of being real, how to be authentic, the importance of responding to good and bad comments, how to respond to comments, and how to create an authentic voice. This is what separates this book from other social media books.
Every chapter, Dave starts by sharing a story of himself, from a customer’s point of view or even asks you your feelings about certain things. What I like about that is that it shows you real life experiences based on Dave’s personal experience or from the people around him. Dave’s explanation is supported by stories from clients and mostly non clients of likeable media
Often times his examples makes you go “wow, why didn’t I think of that because it’s so simple yet it has such an impact.”
Here are 4 Reasons why you should get the likeable social media book
Real: Dave walk the talk, wait… is it talk the walk? Well Dave provides you the lessons of how you can grow your business like what he did and what the Likeable media team has done for their clients to make their clients more likeable. Everything that he teaches is from his experiences that created the Likeable you know today.
Easy reading: When you read this book, it is as though Dave is actually talking in front of you. The funny thing is, I’ve heard Dave’s voice from his Youtube videos and I can actually imagine how he would explain them. Some of the chapters are already covered on Dave’s Watch Me Wednesday channel, however it’s good to be reminded about it again.
Guided: Dave guides you along your way to creating an irresistible brand by having action items or things that you should do after reading every chapter. I recommend you have a pen beside you to note some important things to be done.
Case study & Examples: The case study and examples are of the key to learn how you should actually do or what you can do on Facebook, as it shows you examples of how brands has created delight and surprise for their customers through their responses in Twitter. For example, what Uno Chicago Grill did to surprise their customer.
At the end of the day, we all forget about the true value of creating a lifetime experience. This is by far the best book that shows you how you can build it and keep it.
If you have followed Dave Kerpen and his Likeable company, you’ll find that he walks the talk and he has done everything he wrote in his book.
I do have one critisim about this book as it doesn’t go into much details about the Facebook ads such as what is a good % of clicks, etc, a good ad copy. Then again it’s not just about Facebook ads, it’s about a bigger picture and creating a brand that people can connect to. Dave shows you how.
Should you buy the likeable book? YES, unless you want your competitor to get it and create a brand that can ultimately put yours to shame.
Seeing that Dave has been an amazing friend to me, I would love to return a favor by giving away one (because i am
cheap… nice..) copy of this book from Amazon for FREE. I’ll buy it and send it to you. All you need to do is leave a comment below to answer my question to you, which is: What is the most important lessons that you’ve learned from social media. Simply answer this and i’ll reach you via email.