This is a guest contribution from Tom Jager from Awriter.
Social media is an incredible tool for enhancing your business. They have become marketing giants that provide direct access to more than 2 billion people. There are many other benefits of these platforms for business but they can be obtained only in case if their power is leveraged properly.
In this article, we will review some of the best rules for using social media to advance your business to show you how to use them as efficiently as possible.
Rule #1: Develop a Strategy
There is no winning is social media business if you don’t have a sophisticated strategy that defines your actions in both short- and long-term. Will paid marketing content be used? Influencers? What social media platform will be focused on? How often to upload posts? All aspects of social media marketing need to be worked on in order to start.
Popular internet resources provide some pointers. A plan on how to create a social media marketing plan from Hootsuite, for example, is one of good options.
Rule #2: Get to know the market
Any self-respecting company investigates the market before it enters it. The same rule applies to doing business in social media: in order to receive maximum revenues, your content has to be appealing to the viewers. For example, if you are running a page for a professional writing service that targets students, the posts should be related to campus life, tips on studying and interacting with professors. Experienced marketers say that the less you know about the target audience, the less likely you are to succeed because your offers won’t be interesting for them.
Identifying and getting to know your target audience on social media requires some effort but be patient because this will help you in a big way.
Rule #3: Focus on quality of your posts
In the social media business, quality is much more important than quality. This is especially true in the case of posts. If a brand uploads too many posts per day, the users of social media will most likely to perceive it as spam. However, if you post one or two posts that contain relevant content, your chances of being talked about dramatically increase. However, to achieve this, you need to ensure that the content resembles the interests of your followers or contains something relevant to them.
There are many ways to make you social media posts relevant, so check them out.
Rule #4: Like, comment, and share
Being active on social media is paramount. According to a recent survey, an average person spends around one hour and 40 minutes browsing social networks, which means that Facebook and other similar sites “never sleep.” This activity translates into thousands of posts! You might be limited by the volume of your followers but we think it’s safe to assume that you also have a lot of stuff for review. Genuinely like, share, and comment on these posts and develop relationships with everyone you can.
Don’t think that people will automatically like your content and begin to share it. They won’t do it unless you show some initiative as well. Check out this guide from ShortStack on getting more followers on Instagram using liking and commenting to get started.
Rule #5: Use influencers
Using influencer marketing in social media marketing strategy has become very popular nowadays. It is explained by the fact that they help to reach potential buyers by influencing their purchasing decisions because a company can deliver a more “authentic” message rather than classic boring advertisement. If your budget allows you to leverage the power of influencers, you should do it because it will greatly enhance your business. For example, recent statistics from Ion said that 81 percent of marketers who had used influencer marketing judged it to be effective.
There are some rules here as well, so feel free to check out these tips for working with influencers from Inc.
Rule #6: Deliver value
When a brand focuses on promotion, the motivation and engagement of potential customers usually suffer. The reason for this is incredibly simple: they perceive that the brand is trying to sell at every bend and turn and their real needs are ignored. To avoid making such impression, you need to deliver some value to the online conversation and demonstrate that you are not just about persuading people to buy your stuff.
Check out these great tips on how to deliver value by Social Media Today if you need some pointers.
Rule #7: No complicated purchase processes
You want to make it easy for people to buy from you because they will simply close the window after the see a complicated purchase process. There are many brands providing the same products, and they can have easier options than you! To avoid experiencing loss of potential buyers, you need to have a responsive design on your website that ensures the simplicity of the purchase process.
Follow these essential rules of doing business in social media and make sure that your effort is effective. Happy selling!