When was the last time you had experienced personal touches from your favorite store or business?
Last week, I was queuing to order a drink from one of my favorite tea stores in my local town called “Gong Cha”. When it was my turn to order, the person behind the counter asked if I wanted my usual and keyed my order in before I could answer her. Guess what? I told my friends about it.
A few weeks ago, I received an email from one of our subscribers. Heather subscribed to our email newsletters at Binkd and she emailed to ask a few questions. After responding to Heather, she wrote back saying:
“Thanks, appreciate you following up with a response.
I am in the process of setting up a Binkd contest, thanks to your service. I was looking at other software, and wasn’t sure which one to choose, but a bit of personal service and attention always wins!”
As you can tell, I’m a huge advocate of personal touches. I talk a lot about what people can do to add personal touches for their customers on a shoestring budget.
Some marketers would argue that it isn’t scalable and therefore it shouldn’t be done. I believe it could be done if the company wants to. It just needs a little creativity and EFFORT.
Excellent story on how Poppin gets personal.
Poppin, a company that offers beautifully colored office supplies would write personal hand-written notes to thank their first-time shoppers. The notes would be personalized based on what the customers ordered.
Touched by this gesture, customers would post it on Instagram, tweet about it, post on their Facebook wall, and even went to Poppin’s Facebook page to thank them for the beautifully hand written notes.
By simply adding this personal touch for first time customers, Poppin was not only able to increase the awareness of their product, but it encourages their customers to share and recommend their products to their friends. I actually stumbled upon Poppin after a friend saw the post on their Facebook newsfeed and he decided to show me.
As you can see, it’s the simple personal touches and little things that makes a big difference. Sure technology has made it easier for us to do business online, but never let it forget we’re after all … human.
What are some of your favorite examples of companies that adds personal touches to their business? Have you experienced any?
Image credit: by Nina Matthews Photography (creative commons)