I’ve been working with a client of to build their presence of twitter. They had a brand new twitter account set up and had a few strategies that really worked out well for them. In two weeks time we’ve build up a small interest of people who are currently following them and their blog. So I want to share with you the strategies that worked.
There a lot of people sharing how to build a presence on twitter and I disagree with a lot of people that building a presence is about your twitter background, your username etc. Imagine you own an offline company. What is important is getting out there. You can get the best company name or the best company design or business card, but if you’re not getting out there, then you’re not getting any customers. Don’t spend so much time on how you look like.
So what are the strategies like i mentioned earlier? Its really simple I call it
What is CBS? No its not the TV network.
Since nobody know that you are on twitter, first thing you need to make sure is that you’re following the right people on twitter. I don’t really recommend auto following tools for this because they usually follow a lot of spammers. So if you’re planning to use auto follow based on keywords, don’t. The reason why I say that is because a lot of spammers will be using the same keywords as you. Lets say you’re following the key-term “money” you’ll be following many people who are sending out tweets like “learn to make easy money and make $200 in one day”
Take your time to build your followers if your account is new, you want a good foundation of targeted followers. You can start by listening on twitter what people are talking about you and your brand. If your company is NEW then you can listen to keywords that people might be talking.
I use hootsuite for that. One thing I like about hootsuite is that I can have a lot of tabs opened so that I can monitor a lot of keywords. You can use keyterms like “money -http” what this does is they search key words with money without the http links. These are all conversations of people on twitter. However listening is only a small part.
Building a community is important. Don’t spam your followers with links to your blog. It doesn’t work. We talked about connecting where you listen what people are talking about your brand or in your niche. The next part is about building a community. One method you can do this is HELPING people. Help them out for free if you can.
I am going to use my COFFEE example again. I really like coffee and I enjoy a cup of coffee everyday. Anyway let’s say you own a coffee business. Sure you can listen and ask people to drop by your place to have a cup of coffee but there are people like me who enjoy a cup of coffee at home.
So I’ll show you two examples For this example, you can actually help by teaching how to make a good cup of coffee. You can respond by asking them how they are currently doing it and teach them the proper methods of making a good cup of coffee. I’m sure they’ll be glad that you help out and later on you can even invite them to your place.
If you own your own coffee place and you do sell coffee accessories, you can ask them to stop by your place for a cup of coffee and look at your coffee pots if you want. These are all things in my head currently. Do brain storm if you have ideas now, you can comment below.
If you own a blog share them, but don’t spam people. There are lots of things that you can share, for example
- share articles on coffee eg: drinking coffee is good for health
- share what people are saying about your coffee
- share daily specials
- tutorials on making a great cup of coffee
- simple at home coffee recipes
- anything beneficial to your readers.
The more you give, the more you get. Try to help out as many people possible.
This is for the coffee niche, if you have other businesses then the examples might be different but don’t sell yourself too much because people might find it irritating to them. The thing is, people won’t buy from you IF they don’t know you. If you own a physical offline business then it might be different because they can “see” you first. If you own an online business, selling services or product online then they won’t trust you and might be annoyed if you “sell” to them before knowing them. If you own an online business then the best way is helping them. Don’t just say “hey I saw you talking about this problem, i can help you “link” and tell everyone the same thing. Instead help them.
This are just a small part of it. Of course they are more to this but this will get your ball rolling for you.
What tips would you add how to grow your business Presence on twitter?