When you’re a business owner, there are a lot of things you need to get right. You need to manage the business finances, have a plan for the future, and always ensure that your customers are as satisfied as they can possibly be.
However, there is one area that is (arguably) more important than all of the above combined: as a business owner, you have to be sure you hire the right staff. Your staff are essential for the health and the future of your company, so ensuring you can attract the right talents is essential. There is a downside to this revelation, however: every other business owner is trying to do the same thing. You’re all in competition for the best available staff.
So, the question becomes, what can you do to make your company as attractive as possible to prospective employees? Give them a great salary, offer benefits, ensure the chance of promotion? These are all good ideas, but the ace up your sleeve might be to ensure your business premises’ location ticks a few of these boxes…
Close to public transport links
If there’s one thing that employees want above almost anything else, it’s an easy commute. Finding premises that are close to public transport and a decent road network is the best way of ensuring this, though they do tend to be more expensive. Your best bet, therefore, might be to look for up and coming areas that are awaiting civil engineering projects that should improve the transport links in future– you could be the first business on the ground in any area that’s set to boom.
Good on-site facilities
Your employees don’t want to be stranded in the middle of nowhere on a huge industrial estate. Employees want to be able to go out during their lunch break and forget work for awhile; wander through shops, eat at a restaurant, and otherwise decompress before heading back for their afternoon. Isolated locations might be less expensive than more urban business premises, but they may mean that your company struggles to attract talent who are actually willing to work in such a business-only environment.
Within close distance of major transport links
It’s not just the local commute that employees evaluate when considering whether they want to run a business or not; they also think about major transport links, such as connections to airports and railways for those Friday evening getaways. While you don’t have to find premises that are close to these transport links, it is a positive if you can at least base your business where reaching such places is simple and — ideally — available via public transport.
When the competition for great employees is so fierce, you’ve got to think outside the box to guarantee that your company will stand out from the competition. If you can offer your employees a working environment that has a combination of the above benefits, then you’re off to a great start.