Elevator pitches, like those outlined on www.andybounds.com, have long been a go-to for business people. If you can’t sum up what your product does during an elevator ride, it’s time to get back to the drawing board. But, this is 2017, and it’s possible that elevator pitches are no longer enough.
Instead of the 30 seconds you got during the elevator pitch, the current fast culture dictates an even shorter time. Most recently, businesses have reduced pitches down to 5 seconds, in keeping with the YouTube advertisement test. After 5 seconds, any viewer is given a choice to skip your ad. If you haven’t impressed, you can kiss goodbye to a sale. To judge whether your latest ad is up to the test, ask yourself these questions.
Does it look professional?
If your ad doesn’t look professional from the moment it starts, you can be sure that no customers will come your way. Even YouTubers who operate from their bedrooms can make decent quality videos. Why would their viewers invest in your fuzzy, bodged attempts? Instead, you could turn to companies like movingbitsonline.com who have the know-how to create a professional finish to rival any other. A company like this can help with every stage of the process, and ensure your finished product is flawless.
If you do want to go it alone, think about which software you could use, and what equipment you should film with. Bear in mind that lousy sound and lighting can also lead to unimpressed viewers. So, take some time over choosing the right set up, and think about every factor before getting to work.
Does it intrigue?
With only five seconds to impress, you also need to consider whether your advert is instantly intriguing. If not, customers will click away the moment they can. But, if you manage to grab their attention during that five-second slot, they may well stick around to learn more. Companies do this in a variety of ways, and the more innovative you are, the better chance you stand. Some businesses opt to start with a narrator saying ‘Before you click away…’ or something along those lines. Bear in mind, though, that this has been done a few times now. Instead, you could turn to your choice of music to keep them watching. If they’re singing along to your song choice, they won’t be watching the ‘skip’ button, after all. Consider a few methods for creating intrigue, then opt for the one you haven’t seen used before.
Can you say it all?
Of course, you wouldn’t need to create as much intrigue if you managed to say it all in those five seconds. And, this is exactly the method many companies have taken. It’s elevator pitches in their fastest format, and business advertising gone mad. But, it can work well. Don’t give your viewers a chance to skip. Just cover all the crucial information, and provide them with a reason to search out anything else they may need to know.