There are ongoing debates about hiring an intern to handle your social media presence or to handle your companies social media account. Some may say that they should hire an intern because they know Facebook, and because of that they will make them a great social media manager as they are the experts.
However, that is not true, although most of these teenagers really do know how use to Facebook of course, they use it for personal reasons such as relaying their movements to their friends, connecting, posting news updates, and stalking other peoples’ friends . (Don’t pretend you don’t do this!). I imagine very few interns use Facebook for business usage.
Interns don’t use Facebook for business; they use it to look at chicks in bikini pictures – @garyvee
Hiring an intern or getting them to do all your social media activities is a bad idea, due in part to their lack of the foundation, such as crafting and creating a social media strategy document, as interns lack the basics that marketers have years of knowledge and business experience doing. However, it may not be a bad idea to get an intern into the team, although these people don’t understand marketing or strategy, they do understand how Facebook works and can give examples of how they have participated and may help in crafting a social media campaign for your brand.
Last year, I met Kathleen Tan, AirAsia’s regional head of commercial at iStrategy Singapore where she spoke, and I got to learn from her that she learns Facebook from her niece and nephews. At Media Contacts Singapore, the company which I had my internship with, makes an effort to learn and ask questions from their interns. We combine teamwork with the generation-Y to understand social media such as the function and features. Top management learns from the generation-Y and the generation-Y learns from them.
FIVE REASONS WHY YOU SHOULD HIRE AN INTERN:
1. They understand conversations. Conversation works on social media. Don’t market to your customers, instead talk to them in a conversational way and interns can help you with that.
2. They can make good community managers that can help you to respond to people. However, you will need to make sure that the posts are approved by a supervisor. You shouldn’t depend on an intern to monitor your feed after work, just in case of an emergency. Have a team!
3. Interns bring fresh ideas into the team. Although the ideas may not be perfect, it can be polished by your marketing team who has more experience.
4. You can use your intern to come up with a content calendar for your profiles on social networks. They can do a few months in advance like what we had done for one of our clients. An intern wrote an amazing three month content calendar for one of our clients.
5. They are fast learners and (presumably) passionate.
FIVE REASONS NOT TO HIRE AN INTERN
1. Interns aren’t forever, they may leave the company after their internship. They might return to school or join another company.
2. Interns don’t understand your company or product when they join.
3. Interns don’t understand metrics or KPIs or they have not had much experience with it or simply don’t have business or professional experience.
4. Interns won’t monitor your social media presence 24/7 as they may not be around after their work is done.
5. Interns can’t handle responsibilities; it is the top managers who handle the responsibilities.
Some businesses recommend you hire an intern because they are cheap, but that is not the best way to compete as you still need competent and skilled people who have the experience to compete on a marketing level. However, interns make a great team when they are guided by experienced people. The topic is open, should companies hire social media interns?
This blog post was Sponsored by Sprout Social. A Social Media Management tools that enable you to find new customers and to grow your business