This is simply not true. There are bloggers who were able to drive thousands of readers to their blogs within only three months.

How? Well, many of them made the smart choice to interact with influential bloggers within their own niche or industry. Here are three tips to help you build the types of relationships that will help your blog succeed.

3 Tips for Building Real Connections Through Your Blog

These three simple tips will help you build a successful blog through relationships with influential bloggers:

1) Interact On Social Networks

You probably already know how valuable social networks are for sharing your content. But, do you understand the value of sharing the content of influential bloggers with your own audience? Many beginner bloggers fear retweeting and sharing content on a social level. They tend to worry about losing their audience to another site because they prefer the other blogger’s content instead.

However, in order to establish and maintain real relationships, you need to have fresh content published on your site consistently. This content doesn’t have to be your own. It just needs to be relevant to your industry, and bring value to your readers. Sharing valuable content published by influential bloggers gives your readers a different perspective on industry topics. It also tells your audience that you care more about proving them with resources of value than being the number one blog. They’ll appreciate this and keep coming back for more.

2) Interact with Comments

Whenever you find a blog relevant to your niche, you should interact with that blogger. If he/she is an influential blogger, you need to interact with them as much as you possibly can. Commenting is a very efficient way of engaging directly with influential bloggers, as well as their audiences. As long as your comments are relevant to the blog post, and thought-provoking, they will provide you with  forum. This forum gives you the ability to communicate with the blogger on a much deeper level than retweets, likes and shares. Soon, the audiences of these influential bloggers will also come to consider you an industry leader, and hop on over to your blog to continue reading what you have to share.

3) Publish Link Roundups

What is a link roundup? Generally, it’s just a list of links to relevant, thought-provoking posts that the blog owner wants to promote to their own audience. These link roundups increase your site rankings because they create valuable, relevant backlinks to your blog. Also, if the link roundup is posted by an influential blogger, many of their readers will visit your blog simply because they trust this blogger. As long as your content brings value to their lives, they will soon have the same real connections with you through your blog as well.

Author Bio: This content was created by Chad Goulde. Chad is a content marketing geek for The Blog Builders. Click here to learn more tips for building real connections for a successful blog.

Image credit: D Sharon Pruitt

Last week, I was queuing to order a drink from one of my favorite tea stores in my local town called “Gong Cha”. When it was my turn to order, the person behind the counter asked if I wanted my usual and keyed my order in before I could answer her. Guess what? I told my friends about it.

A few weeks ago, I received an email from one of our subscribers. Heather subscribed to our email newsletters at Binkd and she emailed to ask a few questions. After responding to Heather, she wrote back saying:

“Thanks, appreciate you following up with a response.

I am in the process of setting up a Binkd contest, thanks to your service. I was looking at other software, and wasn’t sure which one to choose, but a bit of personal service and attention always wins!”

As you can tell, I’m a huge advocate of personal touches. I talk a lot about what people can do to add personal touches for their customers on a shoestring budget.

Some marketers would argue that it isn’t scalable and therefore it shouldn’t be done. I believe it could be done if the company wants to. It just needs a little creativity and EFFORT.

Excellent story on how Poppin gets personal. 

Poppin, a company that offers beautifully colored office supplies would write personal hand-written notes to thank their first-time shoppers. The notes would be personalized based on what the customers ordered.

image credit @byMIGUEZ

Touched by this gesture, customers would post it on Instagram, tweet about it, post on their Facebook wall, and even went to Poppin’s Facebook page to thank them for the beautifully hand written notes.

By simply adding this personal touch for first time customers, Poppin was not only able to increase the awareness of their product, but it encourages their customers to share and recommend their products to their friends. I actually stumbled upon Poppin after a friend saw the post on their Facebook newsfeed and he decided to show me.

As you can see, it’s the simple personal touches and little things that makes a big difference. Sure technology has made it easier for us to do business online, but never let it forget we’re after all … human.

What are some of your favorite examples of companies that adds personal touches to their business? Have you experienced any?

Image credit: by Nina Matthews Photography (creative commons)

I recently wrote a post on for Ian Cleary on the tools I used to grow an amazing community of 400,000 followers. If you hadn’t read it yet I recommend you head over to his blog to check it out.

When I first started using Twitter, I had literally zero connections out the usual group of friends I hung out with in Uni. Back then I was searching for a way to grow my readers on a coffee blog I created and it was then that I stumbled upon an article on twitter. I read about its potential and I thought I could use it to connect with people. I was sold.

On the 20th of March 2009, I registered my account and tweeted the following.

On the same day, I started following people in my industry, and on my third tweet someone responded to me, proving the potential of what Twitter could become.

Do you remember the first tweet you sent? Today’s post will help you find out what was your first tweet.

The good news is. You don’t really need a tool for that at all. It can all be done inside Twitter. Here is how you do it.

How To Find Your First Tweet on Twitter

1. Go to Settings

2. Scroll down and click request your archives. Your archives will then be sent to your email.

3. Check the email you used to register your account on twitter.

4. Click download

5. Unzip the file you’ve download.

6. Once you’ve unzip, you’ll notice several folders. Simply open the file called “index.html”

7. You’re done. Here is what it would look like.

Now simply go back to the very first time you tweeted and relive the memory. Using this, I found that I was still connecting with some of my very first friends on twitter.

What was your first tweet?

Why did you tweet that? Did it remind you of why did you started using Twitter?

The truth is, while I’ve used it to help me design my room and had tons of great memories, it’s just not working out on a business level for Ask Aaron Lee. I can’t even remember the last time I use it……..

Sure, I could use it on a personal level but I believe it’s not worth the time as I could use it on networks which are more relevant to my core business.

I guess you could say that I’ve gradually been cheating on Mrs Pinterest. I’ve spent so much time on other networks and seeing beter results from it. I personally feel that other networks have more potential for my business compared to Pinterest.

Recently, I’ve been spending more time elsewhere. I also believe Google+ will play a huge role for my core business this year and I want to focus on that. 2013 is the year of focus for most businesses.

We clearly don’t have the time to be on too many networks…. and VINE?? Come on! how many can we manage?

It’s all about choosing social networks which fit your core business.

Having said that, my girlfriend is still using Pinterest for her women’s apparel business and it fits very well with her products.

I’m not condemning Pinterest of course. They are an amazing network, an inspiring network. Some of my friends are getting more traffic on Pinterest compared to other networks. For them, Pinterest fits with their core business because their demographics are spending a huge amount of time on it.

I believe as a business, if you want to really grow your business quickly, you have to focus and not try to be everywhere at once. Unless you’re a huge brand….. then be my guest.

Focus on where your community is spending a lot of time at and grow your community there. The important thing is building a supportive community before branching out on to other networks.

What do you think?

Today is all about having fun and gaining insights from some campaigns, tweets, and situations that went horribly wrong this year. After the laughs settle, the hope is that it will help all of us avoid similar situations for the coming year.

You ready? Let’s count it down to our first ever Social Media Epic Fail Award 2012.

10. Charter 

Coming in at number 10 is Charter who decided to pull the plug on their customer support on social media a few weeks ago. Doing that will not help Charter as customers will continue to WANT customer support on any social networking sites they choose. In doing so, Charter forgets one of the most crucial and basic rules in business – where there is Demand, there is Opportunity. Remember the saying, the customer is ALWAYS right?

9. Oracle Social

Oracle Social, after having acquired a couple of companies under their belt, decided to combine the Facebook pages of those companies into one. As they could not predict how quickly the transition of the pages would be, they didn’t post any information on their Facebook page about the transition. A number of people, myself included, soon found out that we suddenly liked a new page and unfamiliar page – questioning if it was a virus or spam page – and at the same time doubting Oracle Social’s credibility. Oh did i mention they told people they would would explain everything in a WEEK TIME?

8. Acura  

What continues to be one of the biggest mistakes in social media? LAZY automation. That is what Acura did when they used 10 different Twitter accounts to send tweets to people using a particular hashtag of an event inviting them to a VIP area.

That means that even if I am in Asia and the event is in the US, if I so happen to use the hashtag to chat with a friend there I would get an invitation to the event as well. The problem is you will not know who you’re sending the message out to! Acura is lucky that their very lazy automation strategy was only to send an invite. Imagine what would happen if your company sent out automated tweets to a group of people that happens to be sensitive about it.

Acura gets the number 8 spot deservedly – but it could have been much, much worse.

7. Radio Head Concert 

Hot on the heels of a lazy marketing strategy is our not-so-lucky number 7. Number 7 is a fine example of how lazy automation could be much worse.

Radio Head had a lot of its fans confused and distraught at the automated message that its official promoter @LiveNationON sent out prior to the concert.  Live Nation Ontario scheduled a tweet asking those who attended to share Instagram photos of the show.

Unfortunately, by that time the concert stage had collapsed and the show was cancelled. Live Nation had forgotten that they scheduled the tweet earlier. Look what laziness can do to your business.

6. Kitchen Aid

Your personal views may not be the view of your business and sometimes you need to learn that the hard way. Stupidity is the key to our Number Six because someone who manages Kitchen Aid USA’s Twitter sent out a joke about President Barack Obama’s grandmother who passed away a few days before the presidential debate. The unfortunate employee wanted to post the insensitive message using his personal Twitter account but fate decided otherwise.

 5. Paradigm Mall

Know why you shouldn’t hire interns to manage your social media activities? Well that is what happened to Paradigm Mall – a new shopping complex in Malaysia – who had the embarrassing debacle of having to have its GM apologize publicly for a poorly handled customer service enquiry.

After a customer posted their frustrations on Paradigm Mall’s Facebook page, one of their annoyed team members decided to respond to the post in a sarcastic manner, telling customers that they couldn’t solve problems instantly…as they do not know magic and could not snap their fingers to solve problems.

Paradigm gets the number 5 spot only because it is not as big a brand name as the other contenders in this list. Also, we could argue that there are plenty of interns out there who are handling social media accounts very well – so maybe Paradigm Mall shouldn’t hire complete douchebags to run their social media show for them instead.

 4. McDStories

Earlier this year, McDonalds launched a Twitter hashtag campaign #McDStories hoping it would inspire McDonalds’ fans to share stories about their experience. Instead of getting fun and heartwarming stories, fans who hated McDonalds decided to use the hashtag and share sarcastic tweets and their bad experience there instead. McDs gets the number 4 spot for their utter failure in realizing that theirs is not a five-star restaurant and completely overlooking the fact that social media can be a double-edged sword – something we all need to definitely learn before venturing into it.

3. NRA Rifleman 

While people are still terrified and shocked over what had happened during the Aurora shooting, which took the lives of 12 innocent people, NRA Rifle, not knowing what had happened on that fateful day, tweeted their followers the following:

Having had even more horrific and tragic incidents follow the Aurora shootings, NRA should stop pairing their ‘Good Morning’ greetings with any references to shooters.

2. Gap & Urban Outfitters

Did brands learn anything from Kenneth Cole in 2011? To refresh your memories, Kenneth Cole used the hashtage Cairo to tweet about their new spring collection as the uprising in Cairo was happening!

I guess some of us failed to learn from the backlash of such insensitivities because during the recent Hurricane Sandy, it’s best for brands to not selfishly use the hashtag to promote their business.

That is what a couple of brands decided to do, with Gap and Urban Outfitters facing embarrassing (but utterly deserved) backlashes when they decided to use hashtags of the hurricane to promote their business. Not a stroke of genius and only serves to prove utter selfishness.

1. Celeb Boutique Aurora

The first (and least coveted) place in our Social Media Epic Fail Award goes to Aurora Boutique! One of the silliest mistakes a brand or business can do is using a hashtag without finding out what it was about.

We saw it happened in 2011 when Entenmann used the hashtag: #NotGuilty without realizing that it is a hashtag used to tweet the Casey Anthony murder.

Aurora Boutique takes the top spot not only because of the silly mistake with their hashtag, but also how badly they tried to cover-up their mistake afterwards.

Mistake #1: Didn’t read what the hashtag was about

Aurora Boutique made headlines when they decided to use the hashtag: #Aurora to talk about their latest dress without knowing the tweet was about a shooting incident which took place and people were killed.

Mistake #2: Playing the blame game

What do you do when you make a huge mistake? You apologize. Profusely. That is what Aurora Boutique could have done better. They should have followed the example done by Dave Kerpen, CEO of Likeable Media (the company who manages Entenmann) to clear their name.

Instead, the company tweeted:

“We didn’t check what the trend was about hence the confusion, again we do apologise. We are incredibly sorry for our tweet about Aurora. Our PR is NOT US based and had not checked the reason for the trend; at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic. We have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused. This was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. – CB””

The whole ‘apology’ just stinks of the blame game too much and their most sincere apologies were only for the ‘tweet’ and the ‘situation’ – one can only wonder what situation would that be? The tragic event or simply their tragic PR?

Hopefully this post will give us insights and lessons as we move forward to 2013. What do you think? Did I miss out on anything?

Since I live only 30 minutes away from the area, I knew I had to step up to help rather than wait for someone else. The following day Jin Lee (my girlfriend) and I went to the place described in the photo. We searched high and low for the dog but it was nowhere to be seen.

After walking around for almost an hour, we nearly gave up our search and called it a day. While we were walking back, we saw the dog resting under a car. He was so weak he barely noticed us approaching him.

As I approached him, I could smell his wet coat as he was soaked from the rain earlier.

We fed him some treats, but every time we went closer, he would back away and continued hiding under the car. It took us nearly 3 hours to get him and we brought him to the vet to be examined.

While we were patiently feeding him, a few thoughts flashed in my mind. This humbling experience got me thinking the way I am running my business and it taught me some important lessons. Let me share them with you:

1. Plan

I had no idea how and what to do with the dog. Jin Lee and I never rescued any dogs and never had we planned one before. We just went for it and thought our instincts were enough.

As you might have already guessed, our plan to just go with the flow didn’t work (duh). Our treats to bribe the dog finished before we could even get close to him!

Running a business requires a well-thought plan as too. This is why most businesses have a business plan before they start a business, and preferably many, many more backup plans other than that. In business, we have to be prepared to take every wrong turn – but the problem is most of the time we are not lucky enough to be able to turn back.

2. Strategy

Rescuing a dog required a strategy.We knew the dog wasn’t going to enter into our car on its own and we had to find a way to get him into the car. We came up with the strategy to get the leash on his neck so that he wouldn’t be able to run from us. From there, we came up with a couple of tactics on how we could put the leash around his neck (good thing dogs don’t speak English, otherwise he would’ve known our tactics).

In our business, we require strategies on how we’re going to accomplish our goals. We sometimes need step-by-step strategies to help accomplish one complicated goal.

3. Improvise

Our tactic to capture the dog didn’t go according to plan of course. We came up with so many plans but they didn’t work as we couldn’t foresee how the dog would react. Knowing that, we improvised and changed our strategy until we found one that worked for us. Even so we had to try it a couple of times before we finally put the leash on the dog.

In business, you have to continuously improvise. If something doesn’t work for you, you have to constantly change and find what works and fits your business.

4. Trust

One of the most important factors in business, life and …. in this case rescuing a dog, is trust. If we don’t have the dog’s trust, we couldn’t go near him and he would just run away each time we tried to. We had to gain his trust before we try to catch him.

In business, if you don’t build trust with your customers, they won’t buy from you. Sometimes we tend to forget this and go for the sale straight away without knowing what the customer really wants.

5. Reward

Call it ‘bribing’ if you will, but giving out rewards do work. We had to bribe the dog with food so that he stayed in place and it’s the same with business too. You have to reward your customers. You could reward loyal customers with gifts directly or run contests to gain new readers, subscribers, buyers, viewers, etc and reward their participation with a gift.

6. Patience

I thought rescuing a dog would be a walk in the park. It wasn’t. I’m not going to lie to you and say that it wasn’t a little frustrating to approach the dog and have the dog run away. I mean we only had good intentions. A few people even saw us trying to help the dog and they offered their help too. That got the dog to run even further as he was too afraid of all of us.

This is the case in business. I’ve seen so many good businesses – with brilliant intentions, ideas and improvements to offer to the world – fail because they tried to expand too quickly with the hope that people will see how good their products are and just buy them. They invested so much in so little time that they simply couldn’t stay in business.

Jin Lee and I knew we couldn’t just abandon the dog. We followed him literally everywhere he went. Soon he was tired and just stopped, that is where we gained his trust. We fed him, sat with him for nearly an hour and a half before we managed to put the leash around his neck.

When you’re running a business, it can be frustrating sometimes. But trust me on this, it doesn’t take a day to grow an apple tree, it takes a few years with care and patience to grow it before you can reap its rewards. That’s the way business works too.

What happened to the dog now? He’s part of the family now and we gave him a home and we named him… BOY

 

I trusted my instincts, made my own judgments, and it had helped me so much while growing up. Sure nothing goes according to plan always, but I learned to adapt. Ever since I was young, I learned to be true to myself and I was lucky I did that. After all, if I’m ONE IN A MILLION, there would be 7,000 people like me out there. 

I might otherwise have taken an alternative road that people perceive to be ‘better’. I wouldn’t have started using social media since some perceive it to be a waste of time. I wouldn’t have started a business online since people felt that a 9-5 job is better as it has security.

I’ve used the same approach on social media too. For over 3 years, I learned that the best way to use it is to be me and be like the person I am offline. I never felt the need to be someone else just to impress a group of people online.

Still, social media is about listening. And I listen all the time. I remember people telling me what to tweet, what photos to put as my avatar and how my blog should be structured. Some of them were really good advice and I listen to them – but I make my own decisions.

Recently, someone told me that I needed to be MORE SERIOUS and have a more serious and professional avatar on my social networking sites. I never felt the need to because that’s just not me.  If you know me, you’d know that I’m the total opposite of it.

A few years back, a couple of influencers unfollowed / un-friended me because they told me that I shouldn’t post ‘motivational’ stuff and should post more educational stuff instead. I never stopped doing it, because judging from my own experience, you’ll never know if someone needed to hear it and your post would actually help someone who is at their lowest point..

What am I trying to say?

I believe that there are many tips, tricks and lessons you can learn online or offline, but you shouldn’t give up yourself just to impress a group of people who prefers to be friends with who you’re not.

Just be YOU.

One of the best lessons I picked up was from Erika Napoletano is every successful brand or person is unpopular with a certain audience but it never stopped them from being successful.

I’ll leave you a quote that I got from her Tedxtalk.

“Being unpopular is about making decisions that honors the two most important audiences will ever have, the people will love for everything we are and everything we are not and ourselves.”

Photo credit: by Iguanasan (creative commons)

Professional blogging has hit the internet industry in a big way. While some are only mulling about it as a career option, some have taken the plunge into blogging a  big way and making a living out of it. Anyone looking to become a professional blogger in the coming future should learn these 3 lessons from existing professional bloggers. It is what they do differently which makes them so successful while others remain mediocre.

3 Things to learn from Pro-bloggers:

Discipline

Discipline is the bridge between goals and accomplishment. – Jim Rohn

Jim Rohn was right. Professional blogger are serious in how they treat their blog. After all, that blog is what is earning them their bread and butter. They churn out blog posts day after day without failing and without compromising on quality. This is a major trait that new bloggers should catch on early on, that no one can be successful in their field without discipline and commitment to quality in the work one does.

One of the most commonly observed trend is that a blogger will be active on his blog for a week or even a month and then his interest starts to fade and the articles stop coming regularly. This is where motivation to keep writing kicks in and it cannot come without an urge to succeed. A good regular supply of posts ensures a decent engagement to your readers, even if that means search engine traffic might not be reflecting at that moment. It will come, patience is necessary.

Social Behavior

It is always interesting to see the social behavior of people, and it has become even more fun ever since Facebook gained popularity and people have started actively using it. While observing how people behave is fun, it can also become a productive option if you keep an alert eye on how pro-bloggers depict themselves on social media and how they go about branding. It is of great insight to see the techniques in which they try to pull new readers to their site.

You will find that they always have a mix of personal updates as well as some promotional updates. Many  make the mistake of posting only article links on their Twitter page and not ever posting something off-track or interesting or even taking the time to engage with others.

Sharing is an important trait in social media. Since it is social, it means that you need to share what other people said and what coincides with your opinion. It is all about showing you are a human too, to your readers and not just a blogger who keeps writing articles. Share what others post, give your views on what other post and then some post of your own stuff. It is all about maintaining a great balance in self-promotional post and non-promotional updates.

Be Creative and Love What You Do

Blogging is an area where bloggers are able to showcase their creativity and themselves.

Professional bloggers usually apply their creativity while designing their blog, in their marketing techniques or the writing style – every pro-blogger you will find has one distinctive and creatively developed asset which they use to make their blogs popular. So make sure that you use your creativity and make blogging fun rather than work. Because if you don’t enjoy blogging then there is no sense in making it a professional habit of yours!

What do you think? Are there any other lessons we can learn from professional bloggers?

Vive is the founder of BigCurious.com, an online store to buy second hand books online. He is a also a big ecommerce buff, he shares ecommerce tips and news at Track ecommerce.

Photo credits:  by eddidit , vigo74(creative commons)

Everyone wants to achieve greatness but how many of us are willing to put the work to be one step closer to it?

One of the common mistakes that most individuals or businesses do when they go on to social networking sites is thinking they are Seth Godin

Wouldn’t it be great to be like him? Seth Godin is NOT spending any time at all on social media but is seeing great results from it.

I mean how great will it be to simply push out a contest and see people sharing it immediately.

I don’t want to pop your bubble and I’m going to be brutally honest with you, the sad reality is it’s not that easy.

Every day I see businesses push out content after content, links after links, posts after posts without seeing any results or lack of engagement from it. But what’s the problem with these contents? It’s not quality content.

Even Facebook doesn’t want those rubbish on their network. I bet that is why they created Edgerank in the first place – an algorithm that highlights the pages you’ve engaged with before and decides who should be on your newsfeed based on the level of engagement.

Edgerank knows that if you don’t respond to them, it means that you’re not interested and therefore it won’t show it to you in the future.

The three pillars of success on social media.

To be able to achieve success on social media, I believe that there are at least three basic fundamentals. Most of you may be familiar with it and it really isn’t some big secret. The three pillars are:

1. Audience
2. Content
3. Engagement

I’m not here to tell you whether you should build audience or content first. I believe that it is like a chicken and egg situation, so I will say… build all three at once.

You’re not Seth. He doesn’t need to have engagement. That is because he has built an amazing network of influential people who are using social media from his New York Times bestseller books, his seminars, and his events. They do all the engagement and sharing for him.

We’re different. We all need to start from the bottom and work up to be a thought leader like Seth. YES, that involves you doing work…. lots of it. 

If you don’t want to do it, then you might as well hire someone who is passionate in doing them for you and you can focus on what you’re great at.

Social media is like a conference

When you go to a conference, do you shout and talk about your products all the time?

Well if you do, I hope we don’t meet at any conferences…..

Social media is like a conference. Your likes and follows are like exchanging business cards. (sorta)

It doesn’t translate into immediate business straight away. Sure, you can get a million business cards, but if you aren’t following up, sharing your knowledge, networking with people. You get nothing.

You have to work at it. You need to talk start putting an effort to listen to people’s problems and show them how your products can help them. It takes a lot of time.

A solid network takes time to nurture …. <tweet this>

…. and so does building relationships on social media. Some people will want to know you, some won’t. Hey that’s life.

Don’t focus too much on those who won’t, but focus on those who will. That is something I truly believe in.

People always say “relationship is key” in social media. Why? That is because you need to gain their trusts if you want them read, share your content, or buy from you.

Here is a quote from an amazing man.

The more people trust you, the more they buy from you.’’

–David Ogilvy

So…. Stop being an ‘askhole’. An ‘askhole’ is a person who keeps asking but isn’t giving. We have plenty of them already. Start by giving and not asking.

If you’re new…

Start by building the three pillars I mentioned earlier. Start by joining twitter chats, guest posting, engaging with people, networking with at least five new people a day, commenting on blogs (comment on mine too), share other people’s post, compliment someone and really mean it.

What I am trying to say is, social media essentially takes a lot lot lot lot lot of time and effort. We have to put in the time and effort before reaping its rewards.

Image: by Umair Mohsin (creative commons) , _neb’s

I just knew then that it was something that I should focus a lot of my time on.

Starting out, I know how difficult it can be with all the internet jargons, tools, all the weird twitter lingo’s and I understand how frustrating twitter can be not knowing how to use it to the fullest potential.

That is why I want to introduce a simple book for business owners out there who have just started using twitter and have no clue what to do with it.

This book is called Twitter 101: Everything You Need to Know about Twitter Marketing (Lauren’s affiliate link) and it was written by a friend of mine Lauren Dugan. Lauren is a social media consultant and have been contributing at AllTwitter.com since 2010. Previously, she also created Twitter Boot Camp course which helped marketing, PR and communications professionals get their organizations to use twitter.

If I could consult with anyone about twitter, Lauren is definitely the one I would go to.

Here are some of the topics that are covered in this book

1. Setting the right account to attract the right followers.
2. Twitter lingos.
3. How to optimize your twitter account.
4. Mistakes you should avoid when starting out on twitter
5. What to tweet, how to tweet, when to tweet.
6. How to find the right twitter accounts to follow.
7. What twitter tools to use.
8. More!

Who is this book for?

1. This book is for those who are NEW to twitter.
2. This book is for those who needs a guide and wants to cut short their learning curve.
3. This book is for those who doesn’t have the time to research information about twitter online.
4. This book is for those who doesn’t have a clue of where to begin.

There are definitely many books out there that you can buy besides this, but if you need a quick guide that is straight forward and easy to read, this is for you.

Thats not all, Lauren was kind enough to give me a promo code for my readers. If you’re interested to purchase this book, all you have to do is enter DUGAN2012 when purchasing the ebook, and you’ll receive an instant 25% off, which you’ll be able to get the book for only…. $3.74.

So sacrifice a cup of Starbucks, get this book and drink a cup of coffee at your local coffee shops instead.

The bad news is the promo lasts until the end of September. So don’t hesitate. If you need more help, you can reach out to Lauren on twitter @lauren_dugan or simply reach out to me via email.