10 Creative Examples of Facebook Brand Cover Photos

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This post was originally published on iStrategy Conference where I contribute on a weekly basis. Check their blog for more marketing tips from experts around the world. 

Yup, we’ve talked about it. Facebook has finally turned all of our Facebook pages into the latest timeline format. If you have not read much about the timeline yet, I would recommend that you read some of our previous posts on this topic. One of them includes what you need to know about the cover.

Furthermore, because the timeline takes up such a huge ‘retail’ space, getting a timeline that stands out for your brand is crucial.

Here are some of my favorites so far.

1. Livestrong

In my opinion, Livestrong’s cover ticks what a cover photo should be. It’s simple, yet it has great branding.

I love how the cover photo connects with the Facebook tab too.


2. Pretzel Crisps

This is one of my favorite snacks. Everyone loves pretzels. Who wouldn’t? Pretzel Crisps’ cover shows the versatility of their snack by putting a picture that shows different ways of eating them. It’s catchy, but it’s also informational. Thumbs up from me.


3. Photoshelter 

Talk about having a FACE for your social profile. Photoshelter has tons of them. This definitely made them look much more ‘social’, and more importantly, much more human.


4. KLM

One of the leaders on social media, KLM isn’t afraid of hearing what their customers have to say. It’s a great picture that encourages their customers to converse. By doing that, KLM shows how important their customers’ feedbacks are to them.


5. Angry Birds

No one can get enough of Angry Birds. Angry Birds’ Facebook cover is a great strategy to brand their new Angry Birds Space installment. And the adventure continues.


6. Starbucks

Meet the Starbucks family. More than 100 people came together for a community service project last month. This was a photo taken from that event. Seeing this made me feel like I’m part of a big family. What a great way of showing how involved Starbucks is in people’s life. It has a much more ‘homely’ feeling to it that I’m sure their customers could appreciate.


7. Dr Pepper

If you look closely, you’ll be able to see avatars of Facebook users made into this canvas. It’s a pretty neat idea and shows just how popular their brand is.

However there is no information about the cover, even if you were to click on it.

In my honest opinion, they would have made a bigger impact by thanking their fans for their support instead of uploading another picture of their brand.


8. Levi’s

Levi’s chose a simple message to be displayed on their cover photo. Instead of going for their products, Levi’s simply decided that the message stands above the rest. It’s a great message, no doubt about that, but it could use a little ‘corporate’ branding help to make it outstanding.

Nonetheless, kudos to Levi’s for taking the road less travelled, and therefore deservedly being on my top 10 list.


9. H&M

In order to raise awareness about their campaign against AIDS, H&M has an interesting Facebook cover which helps to raise awareness about their cause. It is another example of an age-old marketing strategy being adapted well on to the shores of social media. It’s a pretty bold cover photo with a very strong cause behind the message. It definitely gets your attention, doesn’t it?


10. Dunkin’ Donuts

Is it true that all cops love Donuts? Well, I love Donuts too!

Another thing I love about Dunkin Donuts? THIS! I love how they are thanking and showing their fans some love. Sincerity at its best and definitely makes their fans feel appreciated.

What’s your favourite and what did I miss? Share your thoughts below.

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  • http://twitter.com/MorganBarnhart Morgan Barnhart

    I love the cover photos that inspire their community to take action. I have been pondering a new cover photo and I’d really love to do something that inspires my community and these will be really helpful going forward. Thank you for these awesome examples. :)

  • http://www.usbmemorydirect.com/categories/swivel.htm Jordyn

    I really like how pretzel crisp and Dr. Pepper incorporate their profile pictures with their timeline cover so that it makes one large image instead of the profile picture being a separate image.

  • S Srt234
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  • http://askaaronlee.com Aaron Lee

    Will take a look 😀 

  • http://askaaronlee.com Aaron Lee

    Yup! Its quite creative indeed. There are other brands which has similar concepts like Fanta. 

    Will try to compile a newer list soon. 

  • http://askaaronlee.com Aaron Lee

    My pleasure Morgan. 

    That would definitely be a good idea. Love to see what you come up with when its live. 😀 

  • NanditaB

    PhotoShelter is a nice example.

  • http://askaaronlee.com Aaron Lee

    yeah! love the “faces” in their cover photo. Made it feel so “human”

  • http://just-ask-kim.com/ Kimberly Castleberry

    These are some great examples of capturing the “experience” of the brand without going the heavy promotional route. I think the Pretzel Crisp cover is fantastic. What is important to note about many of these big brands (like Starbucks) is that they are taking advantage of the ability to change the covers often. Starbucks has had several now. I definitely suggest keeping them moving from time to time so your current fans have a reason to come peek and take a look at what you’re doing this week!

  • http://askaaronlee.com Aaron Lee

    Hi Kim, 

    Always great to see you here. I agree, they are definitely great without going the promotional route. 

    Pretzel Crisps is definitely one of my fav by far too. Oh! i didn’t know Starbucks changed a couple of times. thanks for info and I agree, it goes give fans a reason to peak and its a great way to continue to get them to engage with the brand. 

  • Scott Kelley

    What do you think about mine I made  https://www.facebook.com/profile.php?id=1439828198

  • http://askaaronlee.com Aaron Lee

    Vert nice Scott, would definitely include that for profiles 😀 

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  • http://www.belowtradeprices.co.uk/multideck.aspx Multidecks

    Wow! Great examples. These are all great ideas that are definitely sure to help as my company is designing a cover image for our page.

  • http://www.gearaffiti.com Bilal Shaheen

    great examples

  • http://twitter.com/GrainneLMI Lotus Medical Intl.

    Breast Augmentation Thailand – difficult to create a strong brand timeline image while still meeting Facebook’s requirements! Here is our attenpt: http://facebook.com/lotusmedicalinternation

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