It’s tempting to believe your ecommerce store can attract any type of buyer under the sun. After all, you’ve worked hard to create an appealing website that’s friendly for desktop and mobile users alike. You believe in your product lineup and your brand. You work hard to provide responsive and personalized customer service to every website visitor. For these reasons and many more, it’s hard to imagine why someone wouldn’t want to shop at your store. However, ecommerce merchants are better off getting to know their ecommerce target audience than they are trying to appeal to every online user. Why? Marketing is expensive. Paying to “cast a wide net” will cause your ad spend to skyrocket. Secondly, aiming to attract the most traffic possible will result in a high on-site bounce rate, … [Read more...] about Getting to Know Your Ecommerce Target Audience
An e-commerce site is essential if you’re starting a business in the 21st century — online shopping shows no sign of slowing down, thanks to its convenience. If you’re new to it all, it can be difficult to know what to do first, especially since getting started is often the most daunting part. But it’s also an exciting time. Developing a business you feel passionate about is rewarding and well worth making the effort for. We’re keen to ease your worries in the lead up to your launch, so here are three tips for newbies who are starting an e-commerce site. 1. Make sure you do your market research You could have the most inventive idea in the world, but if it doesn’t suit customer needs it’s not going to take off. Research will help you identify the gap in the market your site can … [Read more...] about Starting an e-commerce site? 3 tips for newbies
Thinking about your next business venture? How about setting up an online store? With the ecommerce industry topping over the $300 billion mark this year, it’s safe to say that now’s the prime time to join the winning team of online retailers. Apart from an actual product to sell, you need a platform you’re going to sell it from. Finding a safe and reliable website builder isn’t easy, which is why we’ve decided to do most of the heavy lifting for you. After combing through the internet back and forth, we’ve managed to find a platform that’s instantly become our favorite - SITE123. An amazing free website builder, SITE123’s main advantages are its easy setup process, responsive design and uncomplicated features. With dozens of pre made layouts, and specific types of websites to choose … [Read more...] about 2017 Ecommerce Marketing Checklist
It’s pretty clear how much online shopping has taken over in recent years. People are foregoing the high street and instead doing most of their purchasing online. In fact, we might even reach the point where the high streets die out, and everything we buy is done using the internet. It’s pretty obvious that the ecommerce industry is huge, and most likely something you’d like to have a piece of. Developing your own successful ecommerce business requires a great deal of work. But, you also need to stop making the classic online mistakes that a lot of ecommerce businesses make. That means understanding what they are, and doing as much as possible to avoid them. So, let’s take a look at some of the mistakes your online retail business might well be making. Lack of Clarity It’s … [Read more...] about eCommerce: Is Your Online Retail Business Making These Mistakes?
Fun fact: Amazon.com and Amazon.co.uk currently sell a combine total of 749 million products online; eBay have had over one billion live listings at various points over the past three years; and there are currently 25 million sellers on eBay. So how can you and your products stand out in these incredibly competitive and flooded ecommerce markets? Below is a list of top tips to help you sell more products online, and make your ecommerce adventure significantly more profitable. Post high quality photos of your product online A trap that many sellers fall into, on eBay in particular, is the failure to post clear and high quality photos of the products they are hoping to sell. Even if it is not their intention, when a seller posts blurry images of their product in their … [Read more...] about eCommerce Hacks: Top Tips For Selling Products Online