Fun fact: Amazon.com and Amazon.co.uk currently sell a combine total of 749 million products online; eBay have had over one billion live listings at various points over the past three years; and there are currently 25 million sellers on eBay.
So how can you and your products stand out in these incredibly competitive and flooded ecommerce markets?
Below is a list of top tips to help you sell more products online, and make your ecommerce adventure significantly more profitable.
Post high quality photos of your product online
A trap that many sellers fall into, on eBay in particular, is the failure to post clear and high quality photos of the products they are hoping to sell. Even if it is not their intention, when a seller posts blurry images of their product in their advertisement, a potential consumer immediately believes that the seller is attempting to hide the flaws of their product. In order to ensure that consumers do not believe you are masking the flaws of your product with a blurred or unfocused image, post professional, high quality images.
Simply taking photos of your product with a white background surrounding it, can greatly enhance a potential consumer’s ability to perceive exactly what the product specifications are. By posting a number of images of your product showing it from all angles, can also give a consumer more of an understanding of what the product is.
Price products fairly
Due to the fact that there are well in the excess of 1 billion products listed for sale online on any given day, it is vital that you do not price yourself out of the market. Research how much products that are similar to yours are being sold for on Amazon and eBay and price your product accordingly. Also research how much is usually charged for the postage of products similar to in size and weight to your product, in order to calculate postage prices.
Thoroughly and accurately detail the product specification
It is essential that you leave no stone unturned, and no possible question unanswered, in your detailing of the product specification. Write out the exact details of the product, and ensure that any potential customer will know exactly what the product is when they are on your seller webpage. The more detail you go into, the less apprehension a potential customer may have when deciding if they want to buy your product.
Promote your product on social media
In order to create interest in the products you are hoping to sell, utilise social media outlets to advertise the products. Through Twitter, Instagram and Facebook in particular, you can advertise to millions of potential customers free of charge. Regularly post images of your products and links to where these products can be purchased on business specific Twitter, Instagram and Facebook social media accounts. The more you post on social media accounts, the more likely you are to gain traction for your products.