It’s Friday, Friday, gotta get down on Friday, everybody’s lookin’ forward to the weekend, weekend. Wait… who sang that again? Erm… Once again its Friday and we have another Focus Friday segment where we look at how businesses are using social media today. One that caught my attention was Ben and Jerry’s World Fair Trade Day Campaign. What is fair trade you ask? Fair trade is a movement that helps producers and consumers get a better deal or better trading. This helps producers to improve their live and helps to reduce poverty.
Like Starbucks, Ben and Jerry’s play a part in growing the fair trade movement as well. Recently, Ben and Jerry’s launched a campaign where twitter users can help donate their unused twitter characters to help promote fair trade. By visiting Ben and Jerry’s website or FairTweets.com , twitter users can send tweets and put their unused characters to good use. What Ben and Jerry will do is, they will automatically use the remaining character, to good use to raise awareness for fair trade. It’s like putting an “ad” about Fair Trade into every tweet, so if you use only 20 characters out of the 140 characters, the remaining 120 characters will be used as an “ad”. Look below
Example of Ben & Jerry’s Fair Tweet
What a great way to get people to chip in and help. At the moment there are more than 120,000 twitter characters donated to help Ben and Jerry’s fair tweets campaign. If I am not mistaken, Ben and Jerry is the first to put unused characters to good use.
Take away from Ben & Jerry’s fair tweet campaign
The best thing about this is, twitter users don’t need to do anything as everything is integrated into the website, and this allows users to continue their daily tweeting while helping a good cause at the same time. Good example of making it easy for users , just like what we talked in previous blog post where Samsung was our best example of social integration as well as making it easy for users to reach them.
I am looking forward to the end of the campaign to see the results. For sure this is a campaign to watch. What do you think? Would you donate your unused characters? Let us know in the comment box below.
Disclaimer: I wasn’t paid to write this nor did Ben & Jerry’s asked me to write it, i wrote because I thought the idea was creative and I am waiting to see the results of it at the end of the day.