How do you use Twitter as a marketing tool? I’ve came up with an A – Z guide to help you. A longer version of this blog post will be posted in the future. Don’t miss it.

So what are the twitter marketing from A to Z? Lets start!

Always Be Listening – Social media is a great tool. A lot of people teach you “how to market your product” which is the wrong way to start marketing. You should always start by listening. Going straight for the sell will be a bad marketing if you seem to pushy.

Be Personal - Nobody wants to talk to a salesman. Everyone wants to talk to a human being. You have to be personal and approachable to people. Gain the trust and you will get the sale and earn friendship along the way.

Communicate – Communication is one of the most important. You have to learn how to communicate with your customers properly. My advice would be think of them as a friend and not a customer.
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Aren’t we all use to the phrase “The customer is always right.”

Customer service has evolved since twitter has been used for customers services. In the past, we had to send an email or submit a ticket with our problems and wait for hours or even couple of days to get a reply. If we didn’t get the answer we wanted, we had to reply and then wait for another couple of days.

Ever since twitter has been used for customers service, customers can get replies in a couple of minutes depending on the company.

Should your company use twitter for customer service? YES! The reason I say that is because…
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Is there a difference between facebook over twitter in business? Does you business use one or the other or both?

Some businesses concentrate on using only twitter and some concentrate more on facebook. For me the combination for both facebook and twitter is the best combination.

Understanding the two platforms helps you understand the strengths of each other which allows you to use each of them to its full potential.
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Four Seasons Hotel has showed that businesses should use twitter. I love to follow stories on how companies are integrating twitter or social media in their businesses. I wanted to cover this story earlier but @dannybrown did an amazing job covering this story in his blog post Four Seasons Hotel and the Art of Social Media. So I am going to concentrate more on how four seasons hotel is using twitter in their marketing.

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As you might notice on my twitter feed that I use cotweet and web to send out tweets. I have tested many different 3rd party apps such as tweet deck, hootsuite, and many more but I prefer cotweets than all the other 3rd party apps. I also recommended this tool for people who have a twitter account for their business. Here are the reasons why I simply love cotweet.
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Going through the list of twitter tools as recommended by blogs I notice many recommending a lot of tools which for me is not necessary.  Some blogs recommends 30 twitter tools for businesses . For me. All you need is a few. If you want to have a successful business using twitter you got to follow the KISS rule. KISS rule means KEEP IT SIMPLE STUPID rule.
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Part I | Part II | Part III | Part IV

If you don’t know, companies have already started using twitter as it is the new way to promote, connect and brand a company. In my last post I mentioned if your company is not using twitter then your company is going to miss out be crushed.

So why bother using twitter for your business? Even twitter themselves know about the power of using twitter for business that they’ve set up a special twitter 101. Here is what twitter says

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