Yes, you read the title right. QUANTITY beats quality in social media hands down... at least for the short term. Before you crack your knuckles and get ready to go onto a brawl with me, telling me how wrong I am. Read on. We have all heard the phrase “Social Media is About Quality, Not Quantity.” I know that it’s better to have 1000 crazy fans who adore YOU rather than 10,000 followers who don’t give a crap about YOU. But let’s see, what do the two groups of people have in common with each other? … [Read more...] about In the short term, QUANTITY BEATS QUALITY in social media
This post was a guest post that I wrote and published on JeffBullas.com. Do subscribe to Jeff's blog for more amazing content and tips on social media. You won't regret it. Using Twitter professionally for the past 3 years, I’ve seen my share of contests that were organized by both the bigger brands and smaller businesses.In fact, if you were to search with the phrase ‘RT to win’ on Twitter, you’ll find many interesting contests being held on a daily basis. A Twitter contest is not only a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence. There are even some who would suggest that Twitter contests are more effective at building engagement than any other online (paid) investments. Clearly then, as Twitter … [Read more...] about 4 excellent examples of successful Twitter contest
When I started using Twitter back in 2009, there were many strategies to manage the size of your account. Some teaches you to not follow your followers. It seems that having many followers while following as little people as possible reflects authority. "Twitter Gurus" were even preaching that we should follow as many people as possible and then unfollowing them once they become your followers. But some say that to follow your followers is a form of courtesy. … [Read more...] about It’s impossible to follow 130,000 people on Twitter, but I do it anyway.
That is what Acura (or whoever is behind the account) about to learn as they "spammed" the wrong person, David Meerman Scott author of several marketing books like Real Time Marketing and PR. (great book and this is not an affilate link) Oh.. I think its going into his book in the future too. What happened? Well lets say they have not read any of my memo on personalizing tweets and they took the easy way out by using a tool called Local Response, a tool that helps clients to send tweets or @mentions to people in real time based on checkins, hashtags/keywords etc. … [Read more...] about This is not the way you should automate twitter
A Twitter contest is a great way to not only generate buzz for your brand but also to grow your followers whom are interested in what you have to offer. A Twitter contest is pretty straight forward. Ideally, you get people to share tweets with their followers in return for a chance to win a prize. … [Read more...] about How to run a successful Twitter contest
The following is a guest post by Dave Larson aka @tweetsmarter on twitter. Dave is someone who i have my utmost respect for on twitter. For the past 4 years, Dave has answered and helped thousands of Twitter users worldwide. Enjoy! There are a lot of smart ways to use Twitter. And there are a lot of fun kinds of people to follow—comedians, family, friends, and so forth. But which kind of users make best advantage of all the social networking site like Twitter has to offer? While it's hard to break the wide diversity of users into narrow categories, there are a few common types that are worth knowing and learning from. However, most of the people you will meet will be a combination of several of these types: … [Read more...] about The Five Smartest Kinds Of Twitter Users Which Ones Are You Most Like?