This is one of my posts originally published on iStrategy Conference, for more original post, head to their blog.
Brands and businesses use Twitter to gain visibility, brand awareness, increase sales, and ultimately drive traffic to their blog or website.
To do this, brands must first think of how to make their tweets visible to their audience.
One important factor to consider when it comes to tweeting is timing. To increase the Click-Through-Rate (CTR) of your articles or links, you need to be tweeting at the optimal time and not when people are asleep or having a busy day at work.