In the short term, QUANTITY BEATS QUALITY in social media

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Yes, you read the title right. QUANTITY beats quality in social media hands down… at least for the short term.

Before you crack your knuckles and get ready to go onto a brawl with me, telling me how wrong I am. Read on.

We have all heard the phrase “Social Media is About Quality, Not Quantity.”

I know that it’s better to have 1000 crazy fans who adore YOU rather than 10,000 followers who don’t give a crap about YOU.

But let’s see, what do the two groups of people have in common with each other?
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10 Creative Examples of Facebook Brand Cover Photos

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This post was originally published on iStrategy Conference where I contribute on a weekly basis. Check their blog for more marketing tips from experts around the world. 

Yup, we’ve talked about it. Facebook has finally turned all of our Facebook pages into the latest timeline format. If you have not read much about the timeline yet, I would recommend that you read some of our previous posts on this topic. One of them includes what you need to know about the cover.

Furthermore, because the timeline takes up such a huge ‘retail’ space, getting a timeline that stands out for your brand is crucial.

Here are some of my favorites so far.

1. Livestrong


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3 simple tips to increase engagement on your Facebook page

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Here is the hard truth…your customers don’t want to hear about your products 24/7. When you constantly talk about your products, people will simply ignore it. And when people continuously ignore it, guess what? Facebook edgeerank algorithm kicks in and your post won’t appear on the newsfeed. It may seem unfair that Facebook gets to do that to you, but in all seriousness, why should people listen to what is essentially a form of advertisement all the time?

 

Don’t worry! It’s definitely not the end of the world (end of the world is in December 2012). What you need to understand are your customers, and how do you get to know them? Why, by chatting  to them of course! While it might seem hard to engage with hundreds and thousands of people on your Facebook page, there are some tricks that I’ve learnt which can help you to increase engagement on your Facebook page. It’s not only about making them listen to you; engagement is also about them speaking up. Here are three simple tricks to make them do just that.
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Which will DIE first Facebook or Twitter?

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I saw a video from @chrispirillo on Youtube where a viewer asked Chris whether Facebook or Twitter will die first? His respond to that question was that Facebook will die first. The reason to that was

1)    Complexity

In Chris’s opinion, he feels that Twitter is much simpler compared to Facebook.  Twitter, in his opinion, is simpler with 140 characters and Twitter keeps it simple for reasons such as simplicity is sometimes more successful. Therefore it will last longer than Facebook.
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Facebook Reaches 600 Million Users

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There had been a lot of questions going as to if Facebook has pass the 600 million users milestone yet.  Answer to that question, YES!

Facebook passed the 600 million users mark in December 2010 (probably earlier). It was not announced publicly.  Maybe not to tech blogs like mashable, techcrunch or RWW, however, when I attended iStrategy Singapore in December, Blake Chandlee the VP & Commercial Director, EMEA, at Facebook announced at the seminar that Facebook has already surpassed 600 million users. Of course we tweeted it out.
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Spamming Someone Like A “Pro” on Facebook

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How do you spam someone like a pro on facebook? I saw a spammer the other day who added me on facebook. “HER” name is Robert Kiyosaki and “she” sells get rich on facebook  stuff. I don’t know if it actually works but people are buying into it. I guess the main reason is the profile picture. A cute girl that teaches you how to get cash on facebook.

It’s quite funny because the name Robert Kiyosaki actually showed it was a fake profile. Moreover Robert Kiyosaki is a male.

Believe it or not, sex sells on facebook.
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How To: Delete or Remove a Facebook Application

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There are tons of applications on Facebook that you might have given access to use your data. We will never know if some of these might be spamming others. In such cases, it is better for us to remove them from our Facebook profile.

Below is an example on how it all starts.


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Warning: Amazing Facebook Facts and Figures Overload Ahead!

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Facebook is one of the most amazing company and social media site. They proved it by ranking the 2nd most popular website behind Google. Another amazing thing about Facebook is their  facts and statistics if you don’t know about it already. How legit are the facts? You can actually view most of the facts at facebook’s stats page where they list out almost everything from the 400 million active users that they have to the average time people spent on facebook. A great way to pull in advertisers? I found two great picture sheet, one is done by @ManiKarthik from Daily Bloggr who created the 30+ amazing facts & statistic about facebook and the one below it is by Business Insider. Great job by both of them. The pictures is a bit long, but the facts are mind blowing. Big credits to @ManiKarthik and Business Insider.

I’ve updated with two more picture sheets on facebook by Pindom and Mashable
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