Social media has reached the point where simply managing a Facebook and Twitter account is not adequate for an effective social content strategy. The emergence of a number of dynamic social media sites over the past decade, and the need for businesses to embrace these profitable platforms, now requires business owners to develop a strategy that can effectively combine and make use of all of their social media accounts.
This may be easier said than done, however, as doing so will require tackling some complex issues, including coordinated promotion across platforms and developing efficient internal workflow plans. But the effort is necessary to maximize your company’s content potential across platforms such as Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. And don’t forget your industry-related social sites.