The past couple of days, I received countless emails asking me my opinion about what we should expect in 2017. What are the platforms and apps we should focus in 2017? My honest opinion? I don’t know, but whatever platforms and apps that will be thrown my way, you can bet that I will be using it. Walk before You Crawl, then Run I’m sure you’ve heard of the saying that you have to crawl before you walk, however with the speed of the internet. Crawling before you walk won’t cut it anymore. New platforms and apps are popping up every day, some gain momentum quick and you as an individual or business want to be there when it happens to build brand equity before your competitor does. Waiting to see if that platform will work in a couple of months time won’t cut it anymore. By the … [Read more...] about On Social Media, you first have to Walk before You Crawl, then Run
We all know that smaller businesses get the short end of the stick when it comes to public perception. Sure, people might feel good about supporting ‘mom and pop’ stores. But there’s always a decreased estimation of your abilities. Well, we say “no thanks” to the condescension. We’re going to tell you how to make a real splash, no matter how small your operation might be. Puff yourself up One way to get rid of the immediate disadvantages of being perceived as a small business is to stop that perception. A professional website and an organized approach to your online marketing will make you seem like you have the buzz of a much bigger company. You can even support that illusion by using things like a virtual assistant and a different business address. Frame yourself as a superstar, … [Read more...] about In Business, Even A Little Fish Can Make A Big Splash In The Pond
The world of business isn’t all magical adventures. Gaining success in the modern arena requires hard work, especially when it comes to crucial elements like marketing. But that doesn’t mean you can’t take inspiration from some peculiar strangers. In this post, we’ll be looking at the Three Musketeers. In the famous French novel, d’Artagnan manages to achieve his goals by befriending the trio of formidable musketeers. You may not need the help of Athos, Porthos, and Aramis to see your dreams materialize. You will, however, need to choose your weapons wisely. By focusing on just three fundamental features, you’ll become a marketing pro in no time at all. What are you waiting for? All for one, and one for all! Presence In the adventures of the Three Musketeers, d’Artagnan … [Read more...] about The Three Marketeers: Choosing Your Weapons For Digital Marketing Success
Moving into a new office is an exciting time for businesses of all varieties. But it’s also a time of great opportunity. As a social media company, there are plenty of ways you can turn a big office move into a competitive advantage or two. So, if you are heading off to pastures new, read on. I'm going to reveal how it can help you grow your business, improve your image, and even give you a platform for a new way of working. Let’s take a closer look. The story of your success First of all, moving offices is a sure sign to people that you are starting to make a lot more noise in your industry. And let’s be honest, as a social media company you should be well drilled in the art of making noise. So shout about your move. Explain how your relocation is going to suit your brand. Maybe … [Read more...] about Turn Your Next Office Move Into A Competitive Advantage
Can you believe it's October already? 2016 was supposed to be the year to end all years in the world of marketing. And yet it’s passed us by in a flash of lighting. Now the focus is shifting towards the year ahead. 2016 was disruptive from a digital marketing point of view. But 2017 is set to be even more of a game changer. Just staying up to date with the latest developments can be challenging enough. Facebook, LinkedIn and Google all have their own policies and procedures. And with over 250 paid and organic marketing strategies on Google alone, it can be overwhelming. Companies like Google are constantly changing their products too. For example, Google recently announced its new Shop The Look Adwords feature. And now practically everybody in the e-commerce sector is trying to figure … [Read more...] about Digital Marketing: What’s In Store For 2017?
It’s no secret that the internet has opened the world up to even the smallest of companies. Marketing can now be conducted on a truly global scale. And it’s something that’s available to everybody. But all this, of course, means that the bar gets raised. Once everybody has access to the tools to create a global brand, it's only the best that shine. Millions of companies just don’t “get it.” But many do. Here we’re going to look at some of the brands that implemented effective creative strategies and wound up dominating the market. Red Bull On the surface, Red Bull doesn’t seem to offer customers all that much. Here we have a canned drink product, containing prodigious quantities of caffeine. It’s not exactly something we haven’t seen before. But the Australian company knew this from … [Read more...] about These Global Marketing Strategies Will “Give You Wings”