One of my followers pointed me to ModCloth, an online women’s clothing and accessories company. ModCloth focuses on independent and vintage-inspired fashion founded by two sweethearts from their college dorm room.

Since then I’ve had my eyes on them. ModCloth, in my opinion, ticks all the boxes as to what it truly means to be a social business and they are a great example for every brand to learn from.
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A Twitter contest is a great way to not only generate buzz for your brand but also to grow your followers whom are interested in what you have to offer.

A Twitter contest is pretty straight forward. Ideally, you get people to share tweets with their followers in return for a chance to win a prize.
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I remember attending my first social media conference back in December 2010. Days before the conference, I had butterflies in my stomach because I’ve not been to ANY conferences at all. I imagined so many weird scenarios happening in my head.

The worst part is, I made a huge mistake by not having enough business cards with me during the conference. It wasn’t a pleasant experience getting a card and not giving one in return.

Well, luckily I’ve managed to keep in touch with a couple of people whom I met back then. Right Zilkry?
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Recently I did small renovation on my entire room. I changed the flooring, curtains, window grill, and even changed my door because the old door had seen better days.

Our guy who changed the door was great. He was not only friendly but extremely helpful as well when helping us to find the door that we wanted.
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Oh no, not another 2012 social media trends prediction post. This is different because I have time travelled back from the future to warn you about what is going to happen this year. Hopefully, telling you this won’t change the future and causing ‘ the butterfly effect’ to happen. It was scary enough to see Ashton Kutcher “almost” giving a guy a….. you know what!

So what’s big this year? Almost the same as last year, actually. However we’ll see a few areas which will be more concentrated than others.
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The following blog is a collaboration between me and my editor.

There are three general types of media today. There is media that a company can control, namely Owned Media, where a company fully controls its contents and the type of message that it wishes to spread to its customers. Simple examples of a company’s owned media can be an official website or an official Twitter account. There is also Paid Media, where a company pays a third party to display its messages or products to for its customers to see. This is the type of media that customers (You!) are exposed to every day in the form of advertisements and sponsorships. And then there is Earned Media, where the media coverage that your company wishes to gain needs to be earned from your customers.
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