Social media and marketing tips for the little guys
No matter how much you plan for something, things tend not to go according to plan.
Today is all about having fun and gaining insights from some campaigns, tweets, and situations that went horribly wrong this year. After the laughs settle, the hope is that it will help all of us avoid similar situations for the coming year.
You ready? Let’s count it down to our first ever Social Media Epic Fail Award 2012.
How do you find advertisers for your blog? If you’ve been spending a lot of time on the web, I’m sure you’ve stumbled across Gary Vaynerchuk aka @GaryVee on Twitter. Gary is not only the founder of a VERY successful show on the web (Wine Library tv) but he is also the author of Crush It and Thank you Economy (one of my favourite books). If you’ve heard of him you’ll probably also know that he’ll buy the NY Jets one day! 
When I first saw him on Youtube, he immediately caught my attention. I like how genuinely passionate he is, and not only is he exceptional in what he does, but his honesty meant that his gutsy attitude and personality might have made some people upset. But does he care? Nope. Not one bit.
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I remember attending my first social media conference back in December 2010. Days before the conference, I had butterflies in my stomach because I’ve not been to ANY conferences at all. I imagined so many weird scenarios happening in my head.
The worst part is, I made a huge mistake by not having enough business cards with me during the conference. It wasn’t a pleasant experience getting a card and not giving one in return.
Well, luckily I’ve managed to keep in touch with a couple of people whom I met back then. Right Zilkry?
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Recently I did small renovation on my entire room. I changed the flooring, curtains, window grill, and even changed my door because the old door had seen better days.
Our guy who changed the door was great. He was not only friendly but extremely helpful as well when helping us to find the door that we wanted.
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The following blog is a collaboration between me and my editor.
There are three general types of media today. There is media that a company can control, namely Owned Media, where a company fully controls its contents and the type of message that it wishes to spread to its customers. Simple examples of a company’s owned media can be an official website or an official Twitter account. There is also Paid Media, where a company pays a third party to display its messages or products to for its customers to see. This is the type of media that customers (You!) are exposed to every day in the form of advertisements and sponsorships. And then there is Earned Media, where the media coverage that your company wishes to gain needs to be earned from your customers.
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