Oh no, not another 2012 social media trends prediction post. This is different because I have time travelled back from the future to warn you about what is going to happen this year. Hopefully, telling you this won’t change the future and causing ‘ the butterfly effect’ to happen. It was scary enough to see Ashton Kutcher “almost” giving a guy a….. you know what!

So what’s big this year? Almost the same as last year, actually. However we’ll see a few areas which will be more concentrated than others.
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The following blog is a collaboration between me and my editor.

There are three general types of media today. There is media that a company can control, namely Owned Media, where a company fully controls its contents and the type of message that it wishes to spread to its customers. Simple examples of a company’s owned media can be an official website or an official Twitter account. There is also Paid Media, where a company pays a third party to display its messages or products to for its customers to see. This is the type of media that customers (You!) are exposed to every day in the form of advertisements and sponsorships. And then there is Earned Media, where the media coverage that your company wishes to gain needs to be earned from your customers.
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