Twitter Influence – Which metrics matter?

This is a republished article from my Friday column at iStrategy where I answer questions from twitter users. Enjoy!

What, in your opinion, is a better indication of influence: total of lists you’re on, retweets, followers or other? from @rslaats.

A: Thank you for the question. Influence is one of the most controversial topics on Twitter. In my honest opinion, I think there are various indicators of influence. There are some who judge influence purely on followers; others judge through the Klout score and there are even those who judge the ratio between following and followers. However, I feel that we should judge based on several factors, beginning with the Klout scores.

Here is an example:
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How To: Increase Your Klout Influence on Twitter

Mum! I’m influential on twitter…. well… according to klout influence score I am. First of all I don’t really know how true the klout level is but I think it should give a rough idea on influence on twitter.

A month ago my klout level fell from 79 to 68. after an update. I expected that because I wasn’t very active on twitter as I was away for a holiday. So I didn’t spend a lot of time on twitter as I used to and as I wanted to. So I was thinking. How does klout look at influence?
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