It’s Not Just Business, It’s Personal

personal touches marketing

When was the last time you had experienced personal touches from your favorite store or business? Last week, I was queuing to order a drink from one of my favorite tea stores in my local town called “Gong Cha”. When it was my turn to order, the person behind the counter asked if I wanted my usual and keyed my order in before I could answer her. Guess what? I told my friends about it. … [Read more...]

7 tips to humanize your brand on Facebook


Facebook is a personal social network, it’s where friends and family stay in touch, connect, update each other, etc. It was never made for business (until not long ago). However many marketers and brands treat it as another advertising medium to promote their product. Ssssstoopp it.. After starting a new brand on Facebook for my business, and learning from other brands, I thought I should share some methods that I’ve found to be effective in getting people to notice your brand. … [Read more...]

33 ways to reward your customers


Last week I wrote a post on how you can humanize your social media presence. One of the methods that I recommended was rewarding your customers. Sophia.C commented and shared her thoughts that rewarding customers is tough because small businesses have a limited budget. True, you shouldn't blow your budget. Little things means a lot in my honest opinion, its the small things that makes a big difference. Some ideas won't cost you a lot, if they do, you could always do them on a smaller … [Read more...]

8 ways to humanize your business on social media

Screen shot 2011-11-20 at 12.07.15 AM

I had a conversation with one of my friends on twitter. We were discussing about the importance of humanizing a brand on the social web, sadly not many businesses are taking the opportunity to do it. Some of them treats it as another advertising medium to promote and sell their bad product. Yesterday, I wrote a couple of methods that brands can use to humanize their brand on Facebook, so I decided to take them and convert it into a picture.  (my photoshop skills needs tons of improvement). … [Read more...]