Groupon Deals Make Sense for Merchants

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Responding to a great article by Heidi Cohen on Groupon, in her article she stated Groupon was unprofitable for 1/3  of the merchants surveyed and that over 40% of them wouldn’t run a repeat offer according to researched done. Which means 2/3 actually made a profit from it and 60% would repeat offer, fair enough! Heidi also talked about her friends experience with Groupon where they use them to treat themselves to services that they might not do at full price, often a girls’ day out and that … [Read more...]