3 Innovative Social Media Campaigns on Pinterest

i pin red for women (1)

By now you've probably heard a lot about Pinterest, (especially if you follow my blogs here!). Is it just hype? I’ll let you decide after showing you some of the recent Pinterest campaigns that caught my attention recently. Inspiration Day – Kotex Women Smoyz, an Israeli creative agency found a way to generate buzz on Pinterest. Recently, the company launched a campaign called “Inspiration Day” which involves finding 50 influential Israeli women on Pinterest. From there, they got … [Read more...]

Focus Friday: The importance of responding in social media

customers support us airways

In today’s focus Friday, we look at the importance of responding to tweets. Depending on the industry you're in, some tweets require quicker or faster responds. According to eezeer, 85.9% of tweets to airlines are customer service related, therefore if you’re not responding, chances are you’re losing your customers TODAY. To support that, a report by Mediapost, show that 18% of those who posted a negative review of the merchant and got a reply ended up becoming loyal customers and buying more. … [Read more...]

Donate your unused twitter characters and help raise awareness

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It's Friday, Friday, gotta get down on Friday, everybody's lookin' forward to the weekend, weekend. Wait… who sang that again? Erm... Once again its Friday and we have another Focus Friday segment where we look at how businesses are using social media today. One that caught my attention was Ben and Jerry’s World Fair Trade Day Campaign. What is fair trade you ask? Fair trade is a movement that helps producers and consumers get a better deal or better trading. This helps producers to improve … [Read more...]

Focus Friday: Humanizing your restaurant to respond to bad reviews

reviews social media

Today’s Focus Friday is dedicated to all the restaurantpreneurs (restaurant entrepreneurs) in the industry. This post was inspired by a tweet I had read a few days ago, Don Power from Sprout Social shared an interesting tweet from @FrankieJgrande about a bad restaurant review. In his tweet, Frankie wrote about the bad food and services that he received from the Pigalle New York. The tweet was then retweeted many times by Frankie’s followers and more people were asking him what had happened. … [Read more...]