Social Media Only Comes in One Speed

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Social media is getting faster by the minute. Today, it is getting so competitive that brands and businesses are continuously thinking outside the box on how they can produce content that matches the pace of their audience. These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, … [Read more...]

How @ModCloth is dominating social media

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One of my followers pointed me to ModCloth, an online women’s clothing and accessories company. ModCloth focuses on independent and vintage-inspired fashion founded by two sweethearts from their college dorm room. Since then I’ve had my eyes on them. ModCloth, in my opinion, ticks all the boxes as to what it truly means to be a social business and they are a great example for every brand to learn from. … [Read more...]

3 Innovative Social Media Campaigns on Pinterest

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By now you've probably heard a lot about Pinterest, (especially if you follow my blogs here!). Is it just hype? I’ll let you decide after showing you some of the recent Pinterest campaigns that caught my attention recently. Inspiration Day – Kotex Women Smoyz, an Israeli creative agency found a way to generate buzz on Pinterest. Recently, the company launched a campaign called “Inspiration Day” which involves finding 50 influential Israeli women on Pinterest. From there, they got … [Read more...]

Creative way to automate your twitter account for success

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Remember the unspoken rule which says that you “shouldn’t automate your Twitter account”? We’ve all read that one before, but today I’d like to prove to you that you can actually automate your Twitter account.... with a little bit of creativity. For some reason my attention is always drawn towards how airlines are using social media. Maybe it’s because I spend countless hours searching for affordable fares and promotions to satisfy my hunger to travel. I love to check out the numerous … [Read more...]

Focus Friday: Humanizing your restaurant to respond to bad reviews

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Today’s Focus Friday is dedicated to all the restaurantpreneurs (restaurant entrepreneurs) in the industry. This post was inspired by a tweet I had read a few days ago, Don Power from Sprout Social shared an interesting tweet from @FrankieJgrande about a bad restaurant review. In his tweet, Frankie wrote about the bad food and services that he received from the Pigalle New York. The tweet was then retweeted many times by Frankie’s followers and more people were asking him what had happened. … [Read more...]