How @ModCloth is dominating social media

One of my followers pointed me to ModCloth, an online women’s clothing and accessories company. ModCloth focuses on independent and vintage-inspired fashion founded by two sweethearts from their college dorm room.

Since then I’ve had my eyes on them. ModCloth, in my opinion, ticks all the boxes as to what it truly means to be a social business and they are a great example for every brand to learn from.
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3 Innovative Social Media Campaigns on Pinterest

By now you’ve probably heard a lot about Pinterest, (especially if you follow my blogs here!). Is it just hype? I’ll let you decide after showing you some of the recent Pinterest campaigns that caught my attention recently.

Inspiration Day – Kotex Women

Smoyz, an Israeli creative agency found a way to generate buzz on Pinterest. Recently, the company launched a campaign called “Inspiration Day” which involves finding 50 influential Israeli women on Pinterest. From there, they got them to repin items and sent some of the items that they pinned as gifts.
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Creative way to automate your twitter account for success

Remember the unspoken rule which says that you “shouldn’t automate your Twitter account”? We’ve all read that one before, but today I’d like to prove to you that you can actually automate your Twitter account…. with a little bit of creativity.

For some reason my attention is always drawn towards how airlines are using social media. Maybe it’s because I spend countless hours searching for affordable fares and promotions to satisfy my hunger to travel. I love to check out the numerous airlines available and this might’ve indirectly led me to cover numerous articles on how airlines are using social media, as well as their failures and success.
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Focus Friday: Humanizing your restaurant to respond to bad reviews

Today’s Focus Friday is dedicated to all the restaurantpreneurs (restaurant entrepreneurs) in the industry. This post was inspired by a tweet I had read a few days ago, Don Power from Sprout Social shared an interesting tweet from @FrankieJgrande about a bad restaurant review.

In his tweet, Frankie wrote about the bad food and services that he received from the Pigalle New York. The tweet was then retweeted many times by Frankie’s followers and more people were asking him what had happened. If you were a restaurant owner, you could either do nothing and suffer the consequences (of course we wouldn’t want to do that now, do we?) or you could apologize sincerely and honestly. Now the latter sounds like a better reaction. In this post, I’ll include some case studies from real businesses and how they are responding to customers through different channels like Twitter, Youtube, and Yelp. I have also included a special video at the end of the post.
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KLM continues to surprise users on Twitter

KLM is making other airlines look bad!! In the mean time they are making their airline look COOL.  Without failing, the Royal Dutch Airlines continues to surprise me. After watching how they used Twitter alone to get 1,000,000 impressions by giving personalized gifts to people at their airport, they did it once again.  This time, they have listened to their customers, responded with a challenge and made their customer’s dream come true, as well as making two new records. How did it all start? Simple….
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Case Study: Yeager Airport Twitter Customer Service Put To The Test

Yeager Airport (CRW) is an airline in Charleston. One the 3rd of July they were put to the twitter customer service test when someone started to tweet complains bout not having pizza after going through security. Mark Knoller was the customer who send out tweets saying and mentioning that he couldn’t get to eat his pizza after going through security on twitter. Below are the actual tweet that @markknoller sent out:
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Case Study: How One Local Coffee Shop Uses Twitter

@CoffeeGroundz might look like an ordinary  small coffee shop in Houston, Texas.  However one thing you didn’t know about this local coffee shop went on to be first restaurant to own the title for the first order to go on twitter.

It all started when one of their followers name Sean Stoner (@maslowbeer) send them a tweet mentioning that he wanted pre order breakfast. Here is the real tweet
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