Case Study: How @CoffeeGroundz Uses Twitter

Case Study: How One Local Coffee Shop Uses Twitter

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@CoffeeGroundz might look like an ordinary small coffee shop in Houston, Texas. However one thing you didn’t know about this local coffee shop went on to be first restaurant to own the title for the first order to go on twitter.

It all started when one of their followers name Sean Stoner (@maslowbeer) send them a tweet mentioning that he wanted pre order breakfast. Here is the real tweet

This was @coffeegroundz reply

The tweet went on to create big buzz and had great response from the twitter community that followed @coffeegroundz. It turns out that many of them wanted to order on twitter. Today @coffeegrounds takes order through tweets and DM’s.

How it Started?

Let’s start from the beginning. Cohen (the owner) started following members of the local Houston area. In the future I will teach you how you can do this. Let’s get back to the story, in no time Cohen had over 1000 followers on twitter. Today @coffeegroundz have more than 10,000 followers. Being a naturally charismatic, giving and friendly guy Cohen is. He had no problem connecting and engaging with people on twitter and building relationship with them. Cohen tried other traditional marketing methods like print ads and had spots on radios before they used twitter. However none of them had the same impact like what twitter did for them.

Success?

Cohen said that twitter helped him to double his clientele and opened his eyes to a whole new way to build Community.Today @coffeegroundz continues to grow and have tweetups every now and then. Recently they held a tweet up at their coffee house talking about the oil spill.

Advice?

Cohen advices people to be themselves on twitter as it will take them further.

This is a true success of building a community while enjoying a cup of coffee. Hopefully in the future I’ll get them onto this blog to tell us more.

Source: mr.tweet

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Balal Naeem

Nice share. Thanks!

Best to you and yours

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undergraduate

It's really a great story. I wish it could be happened at here, Malaysia.

Shirley Osei-Mensah

Amazing story, Aaron :). Twitter is a very wonderful tool and also a magic tool cos it causes great positive things to happen in the lives of people, businesses, and the world as a whole. I think the world is blessed to have Twitter and the web is blessed Twitter and oh, geeks and tech fanatics (including me :) ) are also blessed to have Twitter :) :D.

Aaron Lee

Thanks Shirley, glad you found them useful, was thinking of doing a more in dept post =)

zulseffort

great success story.. My friend called me yesterday to promote his bussiness using twitter, this case study will be very helpful :)

Good luck buddy

glitterglitzer

That is a great success story! How inventive! It still amazes me in how many different ways people use Twitter. I'm sure when Cohen created his account he had no idea he would take breakfast orders via Twitter soon! :-D Lovely! If their coffee and sandwiches are as good as they are imaginative nothing can go wrong!
Great find and post Aaron!

Thanks, sadly i heard he left. Not sure if its true. Been trying to get them to do an interview but they didn't reply

Susan Elaine Cooper says:

July 3, 2010 at 4:53 pm

►Case Study: How @CoffeeGroundz Uses Twitter http://bit.ly/dshRnf via @AskAaronLee

Mike Street says:

July 3, 2010 at 4:54 pm

RT @BuzzEdition: ►Case Study: How @CoffeeGroundz Uses Twitter http://bit.ly/dshRnf via @AskAaronLee

Frank Gutierrez says:

July 3, 2010 at 4:57 pm

►Case Study: How @CoffeeGroundz Uses Twitter http://bit.ly/dshRnf via @AskAaronLee (via @BuzzEdition)

Roomy Naqvy says:

July 3, 2010 at 11:17 pm

RT @lynn_ster: RT @BuzzEdition: ►Case Study: How @CoffeeGroundz Uses Twitter http://bit.ly/dshRnf via @AskAaronLee

Douglas Idugboe says:

July 5, 2010 at 6:13 pm

Case Study: How @CoffeeGroundz Uses Twitter http://bit.ly/dshRnf by @askaaronlee

Tony Mack says:

July 26, 2010 at 1:31 pm

Case Study: How One Local Coffee Shop Uses Twitter: @CoffeeGroundz might look like an ordinary small … http://bit.ly/c73sDy @AskAaronLee

Small is The New Big in Social Media | Ask Aaron Lee says:

July 28, 2010 at 1:38 pm

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Aaron Lee says:

October 16, 2010 at 10:40 am

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Tech18 says:

October 16, 2010 at 10:44 am

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October 26, 2010 at 11:44 pm

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October 26, 2010 at 11:45 pm

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Social Side Media says:

October 26, 2010 at 11:47 pm

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Bridget Ayers says:

October 27, 2010 at 12:21 am

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Kathy Meyer says:

October 27, 2010 at 6:30 am

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October 30, 2010 at 5:20 pm

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Matt Browne says:

October 30, 2010 at 5:21 pm

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Case Study: How One Local Coffee Shop Uses Twitter

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