Focus Friday: How Buffer was featured on over 100 blogs in just 2 months
Today is the official launch of the Focus Friday segment which focuses on how businesses are using social media today. Its an honor to have a dear friend @LeoWid to start off this segment officially. Leon will also be featured on this Sunday upcoming Sunday Coffee with me where I will interview him and get to know him a little better. So if you have any questions about Leon or bufferapp, don’t hesitate to leave them below. Take it away Leon!
This is a tricky headline I believe. The story I want to tell is not one about traffic. It is one about conversations and great people I met.
Yes the effect was very much the above headline and I am not going to say this is not something I intended. Yet the real result for me is the opportunity to meet an amazing amount of people and to be part of insanely smart communities – something I could have never managed otherwise.
First off, here is a link to a page where all the articles are listed if you want to have a look.
So now, have we “made it”?
Then I want to say that by no means have are we “done” or “made it” with Buffer to any extent. Of course, there is a strong growth signal of 65% each month, yet our user count is modest and we are only at the start of our journey.
A journey we have chosen to walk closely together with our users, bloggers and the many people supporting us on our way.
How did we do it?
It might be interesting for your to know that about 50% of the articles written are by bloggers and journalists and the other half is written by myself.
Realising that this is a viable route took us quite a while to figure out. What I think is the most important part is that the blog owner always comes first. Wanting anything from her or him means you need to have something you can offer them too. It always is a give and take.
Therefore I thought: I am working on Buffer each and every day. I know it inside out. I am using it like a maniac too and think it is an awesome product strictly from a user perspective (I know there will always be a bias saying this).
Why not give it a go and writing about it myself?
Having only modest blogging experience it took me while to find a compelling and most importantly unbiased way to present Buffer that would be accepted and not seen as a sheer marketing effort. Yet I had something to offer: a fully fledged post, written as passionately as I could about a new Twitter Tool I loved.
The most important bit
After finding into the flow of writing Buffer posts there is another thing I learnt and I believe to be the most important bit in my case.
It might be a no brainer but it truly is key for me: I write every single post about Buffer from scratch. Yes, I am starting every post with a blank sheet. Every Buffer review I am writing needs to be fresh and exclusive. This is the least bit I can do to thank a blogger for letting me have a post on his site.
The greatest lesson learnt is that no matter what, the relationship and the conversation always comes first. It feels a little cheesy writing this, yet there is no other way for me to put it.
It always starts out with a conversation, be it a tweet, a blog comment or an email. The goal and also the values we carry whilst building Buffer is that we want to provide value for others. If this means to write a blogpost about Buffer it is great.
If it means advice on a completely different matter or sometimes just a chance to chat, this is even better.
Helping others is our first aim, no matter what that means.
It’s not about traffic – it’s about relationships
Yes, I will say it again. On the many blogs I had the honour to write a post for I continue to be in touch with. I return to their blogs to catch up with comments or retweets of their posts. It’s the most natural thing to do.
And also it’s just great fun to be in touch with all these great minds!
So in case you are out trying to build relationships and get exposure, being sincerely interested in what others are doing is hugely valuable to every step I am taking.
How are you building your community?
Which are the steps you are taking? Do they differ from mine? I would love to hear it as I always try to expand on ways I can improve reaching more people in a genuine way.
Oh and if you need a thoroughly written guestpost about a cool Twitter Tool or any other Twitter related topics, just let me know, I am at your service