Is your blog starting to stagnate a little? Are you unsure of what to do next? These are common situations that bloggers find themselves in. It doesn’t have to be such a bad thing, though. When your blog is at a crossroads, it gives you the chance to take stock of things. You can look closely at the situation and how it might be improved. It might be time to take your blog in an entirely new direction. Or you could just make a few changes that take it to the next level.
There are all kinds of ideas that can be employed to take your blog in a new kind of direction. At the end of the day, all of this will be up to you. But to give you some ideas, here are some of the expansion plans you might want to put in place.
Find New Writers
Finding new writers can be one of the very best things to do when you want to expand your blog. If you fail to do this, you will be reliant on your own ability to come up with content. When one person produces all the content, there can be lulls in activity because it’s difficult to write enough content. The standard can’t drop either. So, think about how you can get other people on board who can write well and get the blog’s tone right. You can learn more about this at https://www.blogmarketingacademy.com/hiring-writers/.
Expand the Topics Covered
Expanding the range of topics that you cover on your blog is something that can be done whether you find new writers or not. This is a risky strategy in some cases because it means moving away from the strategy that helped you find success in the first place. But that’s not a reason to ignore this option. When you write about new things, you can attract new people to your blog. You can do things that you wouldn’t have been able to do before. And people who would never have visited your blog before will give it a chance.
Set Up a YouTube Channel
YouTube is still going from strength to strength as a platform for vloggers. If you are confident and capable in front of the camera, you should definitely give this a try. Simple video and audio equipment will do when you are starting out. And you should be able to get lots of followers because your blog already has a built-in audience. You can publicise each new video by embedding it or linking to it on your blog. Sites like https://grin.co/live-youtube-subscriber-count/ can help if you want to know more about subscribers.
Write a Book
Writing a book might seem like a huge challenge that you’re ill-equipped for. But if you are capable of writing regular blog posts, what’s stopping you from writing a whole book? You don’t even need to get the support of a mainstream publisher. These days, there are plenty of small publishers, as well as the option of self-publishing the book. These are all things to consider if you want to give this a try. Find an angle that might appeal to people who are already fans of the blog. And then, when it’s done, you can use your blog to advertise it.
By hosting events, you can take your blog and its brand into the online world in a way that you might never have done before. Try to think about what kind of events might get people interested. You will be reliant on your existing readers to turn up to the event. But it might be something that helps to attract new people as well. The options are endless when it comes to planning an event. There is nothing you can’t do as long as you have the money and resources to make it happen. So, give it some thought.
Create Your Own Products
Creating your own line of products can be a nice way to take your blog in a new direction. Of course, it’s a very commercial direction, so you’ll need to be alright with that fact. You could create products that are related to the kind of blog you run. It could be as simple as selling some branded merchandise on your blog. Or you could go even further and set up a chain of products that can be used for particular applications or pursuits. More and more bloggers choose to do this nowadays. It can generate a lot of money if you already have a relatively strong following online.