Humanizing Business. Professionalizing People. Social Media

Showing by author: Aaron

13 Sh*t people say to entrepreneurs

Sometimes advices come from the love of our family and friends not wanting us to get hurt or afraid we might fail.

Sometimes advices come from people who doesn’t want to see us successful, or jealousy, or afraid that one day, WE will be more successful than them.

Starting a business from scratch or going after your dreams, it’s tough.

I’m in the process now too. I stop counting how many times people have tried to put me down.

Here are some of the things people will say to put you down when you want to start a business or when you’re chasing after your dreams.
(more…)

3 Innovative Social Media Campaigns on Pinterest

By now you’ve probably heard a lot about Pinterest, (especially if you follow my blogs here!). Is it just hype? I’ll let you decide after showing you some of the recent Pinterest campaigns that caught my attention recently.

Inspiration Day – Kotex Women

Smoyz, an Israeli creative agency found a way to generate buzz on Pinterest. Recently, the company launched a campaign called “Inspiration Day” which involves finding 50 influential Israeli women on Pinterest. From there, they got them to repin items and sent some of the items that they pinned as gifts.
(more…)

Toshiba Portege Z830 battery life put to the test

We all know that sometimes some things don’t come as advertised. Some products and advertisements may offer you the world but you’ll soon find that it’s only ‘seen on tv’ and it’s not the same when you actually see it in real life.

After I had posted a review of the Toshiba Portege Z830 Ultrabook, many of you had asked me how long can its battery last, so today I decided to put the Z830 Ultrabook to the test by using it on a single full battery charge and see how it will perform under Ask Aaron Lee’s scrutiny and how it will compliment my work.

Part of my job involves me reading and keeping up with the latest trends. Opening a ‘million’ tabs at once becomes the norm because I need to know what’s happening in social media, as well as having other programs opened for writing and sharing some of the best tips that I’ve learned from my own personal experience.

Then there are times where you simply cannot write but at the same time your blog post isn’t quite ready to be published, so I need to open even more tabs to watch a lot of funny baby videos on Youtube to reduce stress levels. *cough cough*
(more…)

How do you WOW your customers?

Recently I did small renovation on my entire room. I changed the flooring, curtains, window grill, and even changed my door because the old door had seen better days.

Our guy who changed the door was great. He was not only friendly but extremely helpful as well when helping us to find the door that we wanted.
(more…)

Toshiba Portégé Z830 Ultrabook, Best. Ultrabook. Ever.

Most of you know me for being a social media manager and a blogger. As if that’s not enough, I’ve also launched Leneys, an independent online ladies apparel company I started with my girlfriend last year. Ever since Leneys happened, I find myself constantly traveling as we need to have weekly trips to source our products.

This takes us to other states and countries, and therefore requires me to bring my work wherever I go.

Being a social media manager, I attend events and conferences as well. I remember traveling to Singapore to attend iStrategy Singapore back in 2010, and I traveled as light as possible because I didn’t want to walk around with so much weight on me. It was one the worst experience ever as I ended up not having a laptop with me and tweeting the entire event on my mobile.

Since I travel a lot, I need to have my laptop with me at all times. I need to be as connected as possible because inspiration comes at any given time. What I found out was that being in a different environment inspires me to write more.

Seeing a different culture, meeting different people, and generally operating differently, just tend to bring in a fresh perspective that we writers tend to need. Remember J.K. Rowling wrote her first few Harry Potter books in a café full of people.

Moreover, connectivity is a must when I have to catch up with the latest news on Twitter, Facebook, Google Plus, Pinterest, and so on.

Connectivity is not easy to achieve especially if you are travelling in countries around the South-East Asian region, therefore I recommend that you might want to bring more than one device that allows you to stay connected. More importantly, bring a laptop if you want better experience and increased connectivity with other devices (mobile, tablet, camera, etc)
(more…)

Best customer service email EVERRRRRR!

I’ve been searching high and low for an e-commerce front end for my upcoming online store.

After researching for months and building my own e-commerce store from open source codes and hiring a few freelancers, the project didn’t turn out as I had expected, and I decided to start from scratch through other sources.
(more…)

6 ways to find relevant and valuable content ideas for your social media marketing

Are you running out of content ideas? Are you looking for great articles to share with your followers and fans? Woot, thank god you found this blog post.

Some of you have been asking me where I get my content that I share on social media. In this article, I want to share some of my favourite websites to find content. They don’t require much time and you’ll reaallllyyy amazing, relevant stuff on there.
(more…)

3 simple tips to increase engagement on your Facebook page

Here is the hard truth…your customers don’t want to hear about your products 24/7. When you constantly talk about your products, people will simply ignore it. And when people continuously ignore it, guess what? Facebook edgeerank algorithm kicks in and your post won’t appear on the newsfeed. It may seem unfair that Facebook gets to do that to you, but in all seriousness, why should people listen to what is essentially a form of advertisement all the time?

 

Don’t worry! It’s definitely not the end of the world (end of the world is in December 2012). What you need to understand are your customers, and how do you get to know them? Why, by chatting  to them of course! While it might seem hard to engage with hundreds and thousands of people on your Facebook page, there are some tricks that I’ve learnt which can help you to increase engagement on your Facebook page. It’s not only about making them listen to you; engagement is also about them speaking up. Here are three simple tricks to make them do just that.
(more…)

A day in a life of a social media expert

According to a research done by AAL, there are a billion social media experts on the internet. Do you know what do they do on a daily basis? After “interviewing” more than 20 (actually none) experts, this is what I found out.
(more…)

How to handle negative comments on social media

I remember going through a meeting with a client and remembering that they didn’t want to be on social networking sites because they didn’t want to get negative comments or feedbacks. The thing is, whether or not your company is using social media, someone is talking about your brand on social networking sites like Yelp to review their experience with your brand.

In case you’re wondering whether or not your brand should respond to this feedback, allow me to shed some light on these interesting facts.
(more…)