Here is the hard truth…your customers don’t want to hear about your products 24/7. When you constantly talk about your products, people will simply ignore it. And when people continuously ignore it, guess what? Facebook edgeerank algorithm kicks in and your post won’t appear on the newsfeed. It may seem unfair that Facebook gets to do that to you, but in all seriousness, why should people listen to what is essentially a form of advertisement all the time?

Don’t worry! It’s definitely not the end of the world (end of the world is in December 2012). What you need to understand are your customers, and how do you get to know them? Why, by chatting  to them of course! While it might seem hard to engage with hundreds and thousands of people on your Facebook page, there are some tricks that I’ve learnt which can help you to increase engagement on your Facebook page. It’s not only about making them listen to you; engagement is also about them speaking up. Here are three simple tricks to make them do just that.
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According to a research done by AAL, there are a billion social media experts on the internet. Do you know what do they do on a daily basis? After “interviewing” more than 20 (actually none) experts, this is what I found out.
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I remember going through a meeting with a client and remembering that they didn’t want to be on social networking sites because they didn’t want to get negative comments or feedbacks. The thing is, whether or not your company is using social media, someone is talking about your brand on social networking sites like Yelp to review their experience with your brand.

In case you’re wondering whether or not your brand should respond to this feedback, allow me to shed some light on these interesting facts.
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Remember the unspoken rule which says that you “shouldn’t automate your Twitter account”? We’ve all read that one before, but today I’d like to prove to you that you can actually automate your Twitter account…. with a little bit of creativity.

For some reason my attention is always drawn towards how airlines are using social media. Maybe it’s because I spend countless hours searching for affordable fares and promotions to satisfy my hunger to travel. I love to check out the numerous airlines available and this might’ve indirectly led me to cover numerous articles on how airlines are using social media, as well as their failures and success.
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Facebook is a personal social network, it’s where friends and family stay in touch, connect, update each other, etc. It was never made for business (until not long ago). However many marketers and brands treat it as another advertising medium to promote their product. Ssssstoopp it..

Oh no, not another 2012 social media trends prediction post. This is different because I have time travelled back from the future to warn you about what is going to happen this year. Hopefully, telling you this won’t change the future and causing ‘ the butterfly effect’ to happen. It was scary enough to see Ashton Kutcher “almost” giving a guy a….. you know what!

So what’s big this year? Almost the same as last year, actually. However we’ll see a few areas which will be more concentrated than others.
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Its 2012 friends! Will 2012 be the end of the world? I doubt so, then again I could be wrong . Its great to start a new year fresh! I don’t have a new years revolution set but I do have goals that I want to achieve in 2012. I was able to achieve some last year and I’m making 2012 my “redemption year”. What about you?

Whatever you’ve decided or plan to achieve, I’m going to say something which may sound cliche…… just do it, better yet do it TODAY. In my honest opinion, there is no perfect time to “start” except NOW.
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Last week I wrote a post on how you can humanize your social media presence. One of the methods that I recommended was rewarding your customers. Sophia.C commented and shared her thoughts that rewarding customers is tough because small businesses have a limited budget.

True, you shouldn’t blow your budget. Little things means a lot in my honest opinion, its the small things that makes a big difference. Some ideas won’t cost you a lot, if they do, you could always do them on a smaller scale.

Here is a list that I have complied with the help of some of my friends from Google+, Facebook and Twitter.
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I had a conversation with one of my friends on twitter. We were discussing about the importance of humanizing a brand on the social web, sadly not many businesses are taking the opportunity to do it. Some of them treats it as another advertising medium to promote and sell their bad product.

Yesterday, I wrote a couple of methods that brands can use to humanize their brand on Facebook, so I decided to take them and convert it into a picture.  (my photoshop skills needs tons of improvement).
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For those who doesn’t know what a QR code is, here is a quick introduction, a QR or “quick responds” code is an encoded information in a coded form readable with the help of a QR-readers. Its like a barcode of a product, and the counter scanner scans the barcode to get the price, while in this case the encoded information.