How do you find advertisers for your blog? If you’ve been spending a lot of time on the web, I’m sure you’ve stumbled across Gary Vaynerchuk aka @GaryVee on Twitter. Gary is not only the founder of a VERY successful show on the web (Wine Library tv) but he is also the author of Crush It and Thank you Economy (one of my favourite books). If you’ve heard of him you’ll probably also know that he’ll buy the NY Jets one day!
When I first saw him on Youtube, he immediately caught my attention. I like how genuinely passionate he is, and not only is he exceptional in what he does, but his honesty meant that his gutsy attitude and personality might have made some people upset. But does he care? Nope. Not one bit.
Why am I talking about Gary?
Well, I stumbled onto a video where Gary teaches how to find advertisers for your website/blog.
In this video Gary teaches you how to find advertisers by going into Google, finding those who already advertise on Google Adwords, finding their phone numbers, and CALLING THEM. Yeap, you heard that right. COLD-CALLING, there’s no avoiding it.
What’s great about this video is Gary does everything LIVE. You’ll see how he searches contents. You’ll see him calling the advertiser. You’ll see how he “sells himself”. Not everybody does that.
Here is the video
Of course you can still email them but I think calling is a great idea to show how serious you are compared to those crappy emails you get. (I get a couple of them weekly)
Not only does this work on advertisers, but you can use this to find sponsorships for Facebook / Twitter contests, find brands to collaborate with you on special projects, or even to promote your products.
What do you think? Do you have more successful ways to reach out to advertisers?