A Butterfly That Leads You to The Sunny Side of Life @BeTheButterfly

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Today, I am proud to have one of the most kind and charming person I know. Ms. Perri Gorman aka @bethebutterfly is someone I’ve gotten to know over the last year or so and she is on my blog for this interview series. I admire Perri’s personality as she is high spirited , funny and she has a personalities that stands out. Perri’s love and understanding of social media is outstanding. Her passion in helping others and her love for social media was proven when she raised awareness and money for Twestival. Overall she is a true friend and and a great friend to keep. If you’re not following @bethebutterfly on twitter, then you’re missing out on someone special.

Perri thank you so much for joining us for my twitter interview series. Looks like now its my turn doing the interview.  Can you tell us a little bit about your Twitter story?  When did you start?  Why?  What attracted you to it?

I joined Twitter in April 2009 – a late adopter by most people’s standards. Funny enough it was that Larry King interview with Ashton Kutcher and P-Diddy that prompted me to check it out. I had quit my job as a headhunter in finance almost a year before.  I started doing some coaching and I was experimenting with it as a marketing tool, but it really became so much more to me.

One of the first things I liked about Twitter was being able to choose the content I wanted to see.  I have always found watching the news in the morning to be extremely depressing.  I wanted to wake up to something more positive.  So my Twitter stream quickly became filled with positive and inspirational people.

As someone who has always networked for a living, I started seeing the value in spending time connecting with people on Twitter.  I ultimately shifted my whole focus to social media and created TweetCamp (a Twitter for business workshop) with Jay Oatway in Hong Kong.  That opened the door for some amazing things including organizing Twestival in March of 2010.

You have an interesting username @BeTheButterfly, can you tell us the story behind your username?

Ah – the story of the caterpillar and the butterfly.  I used to have a magnet on my refrigerator that said “Just when the caterpillar thought the world was over, it became a butterfly”.  I had some real “Groundhog Day” times in 2007 when I felt like my life had completely plateaued.  I felt my life was the same thing everyday and I couldn’t see past it.  It was like “Is this IT?”.  Since then I have made some very drastic and difficult changes in my life as well.  That quote has always inspired me to remember that sometimes even if you can’t see past the difficult time you are having, the butterfly moment will come.  That is how “be the butterfly” (@bethebutterfly) was born.

For those who didn’t know you’re active when it comes to fund raising like #twestival using social media. Can you tell us more about it and how do you go on doing it?

Organizing Twestival was one of the most meaningful experiences I’ve had in recent years. The date of Twestival was a difficult week for Hong Kong in terms of attracting attendees with the Rugby 7s happening as well, so we wanted to make sure we worked on partnering with Corporate Sponsors.  That required us coming up with interesting sponsorship packages.  We had wonderful sponsors like Coca-Cola, Intel, YiY.Hk, The Four Seasons, Shaghai Tang and many more. I’ll tell you the story of Intel because their goals matched so well.  We agreed to tweet and promote their content from their Corporate Social Responsibility program, which is education focused.  It fit very well with the Twestival charity Concern Worldwide, which has a large focus on education.  We put together a team of influential Tweeters to distribute the content and scheduled the tweets out over the weeks leading up to the event.  Intel ultimately ran a Radian 6 analysis of the project and were very happy with the results, proving these kinds of sponsorships are viable.

Tell us about your video blog series?

I love interviewing people.  I have been interviewing people my whole adult life.  As a headhunter I interviewed thousands of people their stories about who they are and how they got to where they are, are so fascinating to me.  As I started meeting people at events and conferences that I knew from Twitter, I started interviewing them.  I have had the good fortune to interview people including @NealSchaffer, @RochelleVeturis, @AdventureGirl, @LoriMoreno, @JoshCharles, @JeanetteJoy, @BradNelsonfrom @Starbucks (@ScottDeYager from @Toyota & @Pistachio -not up yet) and possibly my favorite which will be up this week -@GaryVee.  They are on my YouTube channel and my blog as well as UTweet.it and a couple on Social Media New Zealand.

I am going to put you in a rough position now. If you could recommend four people on Twitter for readers to follow, who would they be and why?

Ok I am not going to pick obvious people. Clearly everyone should follow you Aaron! JI will also say that @LoriMoreno is one of my best friends on twitter and @flipbooks is one of my go-tos for consistent great content.

Four people:

@Jonah_Kessel – Jonah lives in China and is the Creative Director for China Daily.  I just love his his photos and his blog.  I am always inspired by his work.

@PurpleHayz – He just always has interesting, thought provoking content and is an intelligent person to chat with.  He just stands out to me and that is a difficult task when you follow thousands of people.

@ItStartsWithUs– I met Nate recently through the influence project.  Nate is a human being really worth getting to  know.  He has devoted his time fully to his project ItStartsWithUs.com which is dedicated to helping individuals by bringing them love and support through a group when they most need it.

@rlalita – I met Lalita from Twitter when we were living in Hong Kong and she has become a close friend.  She has a passion for human rights, domestic violence and the environment.  Her tweets reflect her desire to bring light to these issues.

There are a lot of really special people on Twitter.  Making this list was hard!

Thanks so much for your interest in me Aaron.  I really appreciate it and  I have enjoyed getting to know you over the last year or so.  I wish you the best with your blog and everything that you are doing. (((HUGS))

Thank you for spending time with us Perri.

Before we end this interview, I have a special friend I would like to thank, @mistygirlph who came up with this beautiful title. Thank you.

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  • http://twitter.com/adamsconsulting Diana Adams

    Wow! What a wonderful person to interview for your blog Aaron. I just love Perri, she is a fun happy spirit and I'm so glad to know her and follow her on Twitter. Thank you for this! I truly enjoyed it. 😉

  • http://candidkatie.com Katie Morse

    I'm happy to see Perri featured here – she's someone that I've had the pleasure of getting to know recently and I'm thrilled to see her shine in this interview!

    I love hearing that Radian6 helped provide some hard facts about the ROI of sponsorships (or other significant outlays of money, time, resources, etc). Especially with an event as great as Twestival. This made my day :)!

    Community Manager | Radian6

  • http://jeanettefisher.com Jeanette

    Thank you for shining the spotlight on such a deserving social star! I had no idea when I met Peri in NYC she would be such an inspiration to me. She is a joy to know.

  • http://www.gitanablog.com Gina SuuperG Stark

    Beautifully crafted interview of a beautiful person, in dimensional ways! :) I am so heartened to read about the amazing people in the world who are fluttering into our lives on Twitter, giving us a glimpse of their magic. Thank you, Aaron, for your own amazingness and for showcasing some very special people!
    Perri is SO getting listed now – haha :) Cheers! Gina

  • http://twitter.com/imadnaffa Imad Naffa

    You hit a home run with this interview Aaron. I have had the pleasure of meeting Perri and she is a special and unique person, and you would not forget her if you met her. BIG heart and smart mind!


  • bethebutterfly

    Thank you all for your comments! The friendships I have found through social media are so important to me and I love sharing this space with everyone. Aaron is a special friend and I am honored that he asked to interview me here :) xx

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  • http://twitter.com/mistygirlph Misty Belardo

    Great interview Aaron! Perri is such a bright light in my Twitter stream =) and it's my pleasure to always help out when I can.. That is the beauty of social media and the friendships we develop. =)

  • http://twitter.com/shilpiiz Shilpi Bose

    Wow Aaron, excellent interview! I love Perri, she rocks my Twitter stream :) Her interviews are simply awesome too. Now I know the real story behind her beautiful username, it inspires me in a way. Thanks to you Aaron – I'm glad to follow both of you. :)

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  • sharita

    Didn't know you before reading this article, but now I'm. Thank you for sharing your story. Always love people who follow their heart in life's destiny.

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